Author: Charles

What Are The Key Organic SEO Ranking Elements For A Website?

 

If you’ve just developed your first website and are interested in the ways in which you can improve your organic search results, then you’re certainly on the path to success. SEO is one of the most reliable marketing tools because it enables you to get your message in front of possible consumers that are directly looking for your services.

Regrettably, the answer isn’t very straightforward! Google’s search ranking algorithm is effectively its secret to success, so it’s incredibly convoluted and has over 200 variables that account for the listings in its Search Engine Results Pages (SERPs). The good news is, not all variables are created equally, so you can focus on the most crucial variables that will have the biggest effect on your SERP listings.

It is very important to appreciate that the weight of each variable is adjusted over time, so Google will place more priority on particular variables according to user behaviour and how Google believes it can maximise the user experience. Having said this, most of the leading organic SEO ranking variables have been in the same position for a number of years now, so understanding these top variables can give you a greater understanding of how you can optimise your organic search results to enhance website traffic, customer engagement, and ultimately sales.

  1. Content

A great priority is put on content because Google wants to rank the most relevant websites at the top of its search results listings. The recent Hummingbird update enables Google to understand a website’s content structure and how this content adds value to prospective consumers, so formulating quality content set in a natural tone will be compensated with higher rankings. Including articles in your website such as detailed tutorials, guides, and how-to’s is a terrific start. Likewise, the more content you have, the better it will rank in search results. SerpIQ (https://serpiq.com/) has assessed the top 10 search results and discovered that the top positions contain content that is approximately 2,400 words in length.

  1. Backlinks

For over a decade now, backlinks have been one of the most significant variables in SERP listings since the more links there are to your website from reputable sources, the more trusted your website is regarded. The flip side of the coin is true as well though, so be careful not to create links on spammy or uncredible websites or your rankings will go down! Matt Cutts (https://www.youtube.com/watch?v=iC5FDzUh0P4) from Google explains that backlinks will lose value in time as Google tries to find new ways to evaluate websites, but for the time being, link building is still the best gauge of relevancy and authority.

  1. Mobile Optimisation

With more users now searching from mobile devices than desktop computers, there has been a significant shift towards optimising your website for mobile devices. Google is already experimenting with mobile-first indexing, which signifies that Google’s index will soon crawl the mobile version of a website as opposed to the desktop version. If your website isn’t currently mobile-friendly, you better get started but beware not to release it until it’s 100% complete or you may be penalised. Page loading speed is a vital factor for mobile optimisation, so strive to have mobile pages loaded within 2 seconds to make certain your website is genuinely ‘mobile-friendly’.

  1. Other Technical Factors

There are lots of other technical variables that will considerably determine your SERP listings, such as security, headings, anchor text, and interstitials. There is a strong correlation between high ranking websites and those that are SSL encrypted (HTTPS), and this is very easy to install if you haven’t already done so. Furthermore, make sure your landing pages have a H1 or H2 heading in the source code, as this has been found to correspond with higher rankings. Other factors such diverse and organic backlink anchor text and less on-page ads and pop-ups will also improve your organic search results listings.

  1. Keeping up to date

Google’s search ranking algorithm is always transforming, meaning that SEO techniques are always changing also. Although there more than 200 variables in Google’s search ranking algorithm, Google has placed great significance in recent times on rich content, quality links, and a seamless mobile experience. Trying to focus on all Google’s search ranking variables will prove to be ineffective, but if you concentrate on prioritising the abovementioned variables in your SEO efforts, you will be ahead of the competition.

If you need any advice in ways to properly execute any of the above SEO techniques, don’t hesitate to speak to the digital marketing specialists at Internet Marketing Experts Lismore by phoning 1300 595 013, or alternatively visit their website for more information: http://www.internetmarketingexpertslismore.com.au

Top SEO Trends In 2018

 

Online presence is a crucial ingredient to any businesses strategy, however the digital landscape is in a constant state of change so it’s imperative to stay on top of these changes to ensure your online visibility is optimised. Google releases between 500 and 600 updates each year, with the majority of them merely tweaking their secretive search ranking algorithm. With Google being such a tremendous force in today’s digital world, Search Engine Optimisation (SEO) has become increasingly important for businesses to increase their website traffic, customer engagement, and essentially their earnings.

User behaviour is changing rapidly with new technology, so Google must monitor these changes and enhance their search algorithm respectively to ensure the user experience is as smooth as possible. If a website is going to thrive online, they too must stay on top of the changing trends in SEO. Actually, using out-of-date SEO methods can lead to penalties that reduce a website’s search engine results page (SERP) listings, so here we’ll discuss the top SEO trends to bear in mind for your website in 2018.

Voice Search

Many users are now choosing to utilise voice searches rather than standard keyboard searches, so this will organically be a top SEO trend in 2018. Voice searches are faster and more convenient, which is why it isn’t surprising that 1 in 5 online searches stem from voice queries. If the current increase in voice searches continues at the same pace, nearly 50% of all online searches will be performed via speech by the year 2020!

What this means for websites is that they should begin adding more long-tailed keywords into their SEO strategy, particularly those with a natural conversational tone. For example, if a website has a keyword phrase like “best Sydney restaurants”, it could also be followed with a phrase such as “Where are the best Sydney restaurants near me?”

Link Building

Link building has always been an important tool for SEO, and this will continue to be a decisive element in determining SERP listings in 2018. Generating valuable links to trustworthy websites is still the simplest way for Google to figure out if a website is trusted, so adding value through quality links that helps you construct an authority in your target niche is a remarkable strategy.

Having said this, the trend towards link building is now more long-term, so having links from sites applicable to your industry and referral traffic will be very valued in the near future.

Mobile Optimisation

Since 2015, online searches by mobile devices has surpassed that from computers and laptops, so Google has made it very clear that websites that are optimised for mobile devices will be ranked higher in SERP listings.

The reason that mobile optimisation is a top SEO trend for 2018 is because Google has publicised that they are experimenting with mobile-first indexing, which clearly implies that mobile optimisation will be prioritised in the upcoming year. If your website hasn’t already been optimised for mobile devices, now is most definitely the time to start!

Accelerated Mobile Pages

Website loading speeds play an essential role in SERP listings, and Google’s search results algorithm will clearly favour those with quicker speeds. As a matter of fact, Google has designed an open source project that helps websites to load pages faster on mobile devices. The project named ‘Accelerated Mobile Pages’ (AMP) allows individual web pages to load 4 times quicker than regular pages, and uses only 10% of the data in doing so!

While AMP is not directly influencing SERP listings yet, it will impact other areas closely related to Google’s search results algorithm, including bounce rate and session duration of users. AMP can be simply installed into HTML or JavaScript code, but plugins will be needed for content management systems such as Drupal and WordPress.

How To Work On SEO For Your Website in 2018

While more traditional SEO techniques such as link building will still be productive in 2018, there are other emerging trends that Google is addressing in the future which may considerably change the practice of SEO. It’s clear that SEO is already shifting to keep up with changes in user behaviour and to maximise the overall user experience. By recognising the latest SEO trends and employing strategies now, your website will be optimised and ready to enjoy targeted consumers from higher SERP listings.

If you have any questions or concerns about how you can optimise your website to adapt to the latest SEO trends, get in contact with Internet Marketing Experts Lismore on 1300 595 013, or visit their website for more details: http://www.internetmarketingexpertslismore.com.au

 

Social Media Marketing – Say More On Twitter

The time has finally come where Twitter users can convey their annoyance with the 140 character limit in more detail, since Twitter has officially affirmed that they have extended the character limit to 280 per Tweet!

The social networking provider, which was launched in 2006, grew swiftly to become one of the most fashionable social media platforms internationally, however recent slumps in growth stimulated the social media giant to make some adjustments. Twitter differentiates itself from other social media networks with its ‘microblogging’ feature, which is very unique to comparable social media platforms like Facebook and Google Plus. Twitter has just over 330 million users that send approximately 6,000 Tweets per second.

Despite the 140 character limit that clearly defined the social networking service, Twitter revealed on November 7 that they want every user all over the world to ‘easily’ express themselves on Twitter. After performing a variety of tests over the past few months, Twitter decided that they wanted to widen the character limit, but only where needed. Countries like Japan, South Korea, and China will stay at the 140 character limit, only because there’s no need for an increase, as sending messages in these languages can be articulated in a short amount of characters. Languages like English on the other hand, encounter crammed Tweets with 9% of English Tweets hitting the earlier 140 character limit.

So, why the change?

After conducting a variety of tests to specific users, Twitter gained valuable results and believed the 240 character limit would be helpful for the majority of users. Considering that 9% of English users were hitting the 140 character limit, many would have to spend time editing their Tweets to make sure they didn’t need to send multiple messages. Moreover, users would now have the ability to easily fit their opinions into a single Tweet, so they could say what was on their mind and send them quicker than before.

The question is, what influence will this have for internet marketers and SEO professionals? Here are a few alterations that they can expect to see.

Increased engagement

Since Twitter broadened the character limit, users have enjoyed a higher level of responses which brought about more followers. Undoubtedly, this has been a step in the right direction, as there has been a reported higher satisfaction rate from content producers along with more Likes, Retweets, and Mentions.

Improved user experience for followers.

The extended character limit means that users will have smaller threads of conversations, because they can fit more content into a single message. Users with long threads of conversations stated that it can frequently be challenging to follow and respond to. Moreover, brands are loving the longer Tweets as it allows them to fit more in-depth information into a single Tweet which leads to higher engagement rates.

Increases customer communication

With the surge of firms using social media as a platform to handle customer service issues, customers can now convey a problem in more detail on Twitter which is rewarding for both the customer and the business, as communication is substantially enhanced. Previously, many users would have turned to other social media platforms like Facebook to report customer service issues given that the character limit was too restricting.

More Creativity

Longer Tweets means that organisations can enhance the creativity of their communication with their audience through storytelling, Q&A’s, and more engaging Twitter Chats. Companies would commonly have to use other social media sites if they wished to get creative, however brands can now successfully use longer text to their advantage by reaching out to their audience on a more personal level.

While some users have argued that the increase in character limit by Twitter makes them more comparable to other social media networks, the vast majority of users appear to be very satisfied with their latest update. Nothing is set in stone in social media, as making changes to stay up to date with changing user behaviour is vital for survival. For the time being though, both users and marketing specialists seem to have emerged the winner!

If you need any advice about how your company can leverage the increased character limit to your advantage on Twitter, just talk to Internet Marketing Experts Lismore by phoning 1300 595 013, or alternatively visit their website for more information: http://www.internetmarketingexpertslismore.com.au

An Overview Of SSL Changes – What It Means For Your Website

In today’s ever-changing online environment, it’s critical that businesses Google’s best practices to ensure they remain competitive in their respective online markets. With Google being the most dynamic and influential company online, it’s indispensable for them to keep up with all the threats and opportunities that the internet offers. Consequently, Google releases a myriad of updates each year: new features, bug fixes, and the majority associated with the very secretive Google search ranking algorithm.

What is essential though, is that all online businesses that use Google-related services (literally every online enterprise), understand considerable changes that may have a bearing on their SEO, performance, and ultimately their bottom-line. The internet is in a continual state of change, so online companies need to be flexible and adjust to new Google updates as quickly as possible to ensure that they aren’t adversely affected by these new releases.

The largest Google update that has recently impacted online companies pertains to Google Chrome v62, which was released in October this year. The Google Chrome web browser is used by practically 50% of all online users, so it’s remarkably important that online providers implement the applicable changes as quickly as possible if they hope to avoid any unwanted consequences.

What has changed in Google Chrome v62?

In the Google Chrome v62 update, Google has changed the way in which it marks non-secured (HTTP) pages. If a non-secured (HTTP) page keeps security passwords and bank card information (which is kept in a plain text file), they are susceptible to phishing sites that can potentially steal this information from consumers that falsely believe they are supplying their personal information to a trustworthy business. The Google Chrome browser will start marking any text input field and web address bar as ‘NOT SECURE’ for HTTP pages.

This change will clearly bear upon millions of websites around the world. Prior to the change, many non-secured websites weren’t impaired by phishing attacks simply because they didn’t have a public-facing member login, and utilised PayPal or other offsite payment processors to accept online payments. Now, however, all websites will need to start securing their web pages given that users will become afraid of succumbing to malicious attacks if they insert their personal information into fields marked boldly as ‘NOT SECURE’.

How to make web pages secure?

For online businesses that want to secure their formerly non-secured (HTTP) web pages, they have to encrypt the information being shared between their clients and their web server by integrating an SSL certificate. Google are plainly pushing for a more secure internet than ever before, and they’ve chosen SSL encryption as a vehicle to do this. For website owners who want to enable HTTPS on their web servers, here is a helpful guide: https://developers.google.com/web/fundamentals/security/encrypt-in-transit/enable-https?hl=en. The following link is an additional guide on how to avoid the ‘NOT SECURE’ warning in Google Chrome which is intended for web developers: https://developers.google.com/web/updates/2016/10/avoid-not-secure-warn.

What this means for online businesses?

The recent Google update shows that HTTPS and SSL encryption will become the norm across all web pages on the internet. In time, each online company will have to secure their web pages using SSL encryption whether they like it or not, or users will simply choose a competitor that does.

What this also indicates is that not all websites using SSL encryption should be trusted, and there will be a substantial increase in phishing sites using HTTPS also. Phishing sites can simply use fabricated SSL certificates to evade the ‘NOT SECURE’ warning by Google Chrome and make their websites appear legit. This will make the distinction between phishing sites and real websites more complicated than ever. Online companies that use an Extended Validation Certificate (EV SSL) will be the most trusted websites on the web considering that it will be incredibly difficult for phishing sites to mimic the authenticity that EV SSL provides.

Making all websites employ SSL certificates to prove their authenticity will only increase the number of phishing sites that do the same. At the end of the day, however, SSL encryption will inevitably become required, so if you need any help in securing your website with SSL encryption, talk to the digital specialists at Internet Marketing Experts Lismore by calling 1300 595 013, or visit their website for more information: http://www.internetmarketingexpertslismore.com.au

Why You Should Have A WordPress Site

So, you’ve got a fantastic business idea and you’ve decided you’re going to produce and publish your own website. Well, as you possibly know, there are many variables to take into account. The design of the website, the images you’re going to use, the content, the website architecture, the business logo, the online store – the list goes on. But fundamentally, what’s most important when developing a new website is the platform you choose. There’s a range of website platforms available with an array of varying features, targeting the entire spectrum of developers from amateurs to experts. You’ll ask for advice on which platform to use and developers will argue for weeks on end about why one platform is better than the other.

 

It can really be confusing to weigh the pro’s and con’s of each website platform and choose which is best for you. So, to save the time and arguments, the simple answer to this question is ‘WordPress’. The following article will present five strong arguments as to why WordPress is the best platform to use, irrespective of your website development skills and abilities.

 

WordPress is easy to use and manage

 

WordPress is incredibly user-friendly so you don’t have to be an expert HTML coder to build an effective and powerful website. The setup process is quick and simple, the tools are intuitive and there’s a built-in updater so you don’t have to be concerned about not making use of all the newest features. There are inbuilt features for blog publishing, RSS feeds, user management, automated backups, revisions and much more. Once installed, you can start making custom configurations without even writing any code!

 

WordPress is exceptionally SEO-friendly

 

In the words of Google Engineer Matt Cutts, “WordPress automatically solves a tonne of SEO issues”. SEO is an incredibly important aspect to any website so having in-built features that seamlessly make your website SEO-friendly is invaluable. WordPress coding is standard compliance, high quality, and produces semantic mark-up which makes your site extremely attractive to search engines. There are also an assortment of free plugins that you can install which will make your website even more SEO-friendly, but we’ll talk about WordPress’ plugins next.

 

WordPress is FREE and Open Source

 

Yes, you read it correctly; WordPress is free to download, install, and use to design any sort of website you like. WordPress is also open source which indicates that the source code is obtainable for anyone to modify, edit and create different themes and plugins with a variety of features and publish these to the community. Currently, there are over 2,600 WordPress themes and over 3,100 different free plugins available for use. Given that WordPress is a community software, it is maintained by a large group of volunteers who all contribute to the software by writing patches, answering support questions and updating documentation. If you have any inquiries or concerns about anything WordPress related, there are practically thousands of people willing to help.

 

WordPress is mobile friendly

 

Due to the increasing use of mobile phones for internet usage, it’s incredibly important that your website is optimised for mobile devices. In fact, one of Google’s latest updates requires websites to be optimised for mobile devices or they’ll be penalised in SEO. Thankfully most WordPress themes are built to be mobile responsive, meaning that regardless of what device your customers are using, WordPress websites will systematically adapt the appearance of your website to fit. WordPress also allows you to work on both of your mobile website and PC website individually, so you can easily customise both to optimise the user experience.

 

WordPress is secure

 

Nowadays, website security is imperative so of course WordPress has high security standards. Nearly 25% of websites are produced on WordPress so hackers are always trying to find ways to compromise them. WordPress is well aware of this so has developed a series of security features which prevents any malicious attacks by releasing regular updates that neutralises these threats. Always remember, it’s also imperative for you to be using a secure device when accessing your WordPress account, so make sure you use standard security tools on your device and only acquire legitimate plugins from trusted sources.

 

As you can see, WordPress has a variety of superb features that simply make it the best website platform on the market today. Even though there are plenty of other reasons why WordPress is a great choice for your website, this article just concentrates on 5 of these: WordPress is very user-friendly, free and open source, significantly SEO compatible, mobile friendly, and secure. What more could you want from a platform to build a practical and powerful website? If you have any questions about how you can further optimise your website, talk with the team at Internet Marketing Experts Lismore on 1300 595 013 or visit their website: http://www.internetmarketingexpertslismore.com.au