So, you’ve got a fantastic business idea and you’ve decided you’re going to produce and publish your own website. Well, as you possibly know, there are many variables to take into account. The design of the website, the images you’re going to use, the content, the website architecture, the business logo, the online store – the list goes on. But fundamentally, what’s most important when developing a new website is the platform you choose. There’s a range of website platforms available with an array of varying features, targeting the entire spectrum of developers from amateurs to experts. You’ll ask for advice on which platform to use and developers will argue for weeks on end about why one platform is better than the other.
It can really be confusing to weigh the pro’s and con’s of each website platform and choose which is best for you. So, to save the time and arguments, the simple answer to this question is ‘WordPress’. The following article will present five strong arguments as to why WordPress is the best platform to use, irrespective of your website development skills and abilities.
WordPress is easy to use and manage
WordPress is incredibly user-friendly so you don’t have to be an expert HTML coder to build an effective and powerful website. The setup process is quick and simple, the tools are intuitive and there’s a built-in updater so you don’t have to be concerned about not making use of all the newest features. There are inbuilt features for blog publishing, RSS feeds, user management, automated backups, revisions and much more. Once installed, you can start making custom configurations without even writing any code!
WordPress is exceptionally SEO-friendly
In the words of Google Engineer Matt Cutts, “WordPress automatically solves a tonne of SEO issues”. SEO is an incredibly important aspect to any website so having in-built features that seamlessly make your website SEO-friendly is invaluable. WordPress coding is standard compliance, high quality, and produces semantic mark-up which makes your site extremely attractive to search engines. There are also an assortment of free plugins that you can install which will make your website even more SEO-friendly, but we’ll talk about WordPress’ plugins next.
WordPress is FREE and Open Source
Yes, you read it correctly; WordPress is free to download, install, and use to design any sort of website you like. WordPress is also open source which indicates that the source code is obtainable for anyone to modify, edit and create different themes and plugins with a variety of features and publish these to the community. Currently, there are over 2,600 WordPress themes and over 3,100 different free plugins available for use. Given that WordPress is a community software, it is maintained by a large group of volunteers who all contribute to the software by writing patches, answering support questions and updating documentation. If you have any inquiries or concerns about anything WordPress related, there are practically thousands of people willing to help.
WordPress is mobile friendly
Due to the increasing use of mobile phones for internet usage, it’s incredibly important that your website is optimised for mobile devices. In fact, one of Google’s latest updates requires websites to be optimised for mobile devices or they’ll be penalised in SEO. Thankfully most WordPress themes are built to be mobile responsive, meaning that regardless of what device your customers are using, WordPress websites will systematically adapt the appearance of your website to fit. WordPress also allows you to work on both of your mobile website and PC website individually, so you can easily customise both to optimise the user experience.
WordPress is secure
Nowadays, website security is imperative so of course WordPress has high security standards. Nearly 25% of websites are produced on WordPress so hackers are always trying to find ways to compromise them. WordPress is well aware of this so has developed a series of security features which prevents any malicious attacks by releasing regular updates that neutralises these threats. Always remember, it’s also imperative for you to be using a secure device when accessing your WordPress account, so make sure you use standard security tools on your device and only acquire legitimate plugins from trusted sources.
As you can see, WordPress has a variety of superb features that simply make it the best website platform on the market today. Even though there are plenty of other reasons why WordPress is a great choice for your website, this article just concentrates on 5 of these: WordPress is very user-friendly, free and open source, significantly SEO compatible, mobile friendly, and secure. What more could you want from a platform to build a practical and powerful website? If you have any questions about how you can further optimise your website, talk with the team at Internet Marketing Experts Lismore on 1300 595 013 or visit their website: http://www.internetmarketingexpertslismore.com.au