Seo

An Idiots Guide To Twitter – What To Know and Understand

Are you new to social networking and want to learn the basics of one of the best platforms around the world? Well, you’ve come to the right place! Twitter is a social networking service where roughly 330 million users engage with each other through short messages of up 280 characters. At this point there’s more or less 6,000 tweets being sent through the internet every second, differing from basic text messages to images, videos, gifs, memes, and much more. Twitter is one of the most beloved social networking sites and is very different to other social networking giants like Instagram and Facebook.

Twitter is a platform where members share a variety of information; from jokes, politics, news, or just universal thoughts about vague topics! Instead of having a circle of friends like Facebook, Twitter is built upon followers (not always friends) so not only can you socialise with friends, but also your favourite politicians, journalists, and sport stars as well. Everything you submit on Twitter is available publicly for anyone to see, but don’t panic, you can conveniently modify your preferences to private if you wish to.

 

The initial step in understanding Twitter is to be aware of the basic terms and lingo used. The following lists the most conventional vernacular:

Tweet – A 280-character message

Retweet (RT) – Sharing a tweet created by another user

Feed – The list of tweets you’ll find on your homepage from individuals that you choose to follow

Handle – Your username

Mention (@) – A way of mentioning other users in a tweet (e.g. @EAGames). Any person mentioned in a tweet is notified, being an easy way to communicate with other members publicly

Direct Message (DM) – A private message (280 characters) sent to another member. You can either choose to accept DM’s from all members or just people that you follow

Hashtag (#) – A keyword or phrase used to describe a topic or theme in a discussion (e.g. #Vegans). You can locate tweets from all users that mention a specific hashtag by clicking on the hashtag itself.

Creating an Account

Creating an account is simple and easy, just download the app or head to www.twitter.com and click the signup tab. The full name you enter will be your display name, but this can be changed as often as you like. Decide on a username (or handle) so users can mention you by typing the @ symbol in front of your username. After you’ve typed in your telephone number for validation purposes, selected an avatar, and created a quick bio about yourself so others can see your passions and interests, you’re all set to go!

Joining the Twitterverse

As mentioned previously, Twitter isn’t about friending, it’s about following. Not only can you follow your friends, but also any other identities of which you’re an admirer. Once you’ve subscribed, Twitter will provide a basic type of setup wizard to help you start, like recommending some users that you may be interested in following. You can grant Twitter permission to explore your contacts list to locate any of your friends that are already using Twitter. Following friends and other users is very simple, and once you’ve begun following certain users, Twitter will continue to provide suggestions for other users to follow based upon the types of users you’re already following. All the tweets of your followers will be visible in your Feed, so the more you follow, the more Tweets will appear in chronological order in your Feed.

Tweet Something

You can Tweet anything you like, as long as it complies with Twitters rules and guidelines (https://help.twitter.com/en/rules-and-policies/twitter-rules). This includes mentioning other users (@), promoting a topic or theme (#), or Retweeting other user’s comments (RT). Simply click on the ‘Compose New Tweet’ button and you can Tweet text, videos, gifs, photos, images – a full range of different media that can be uploaded via your device. Remember though, videos can only be up to 2 minutes and 20 seconds in length, however photos and images do not count towards your character limit, which is awesome!

Once you understand the basics of Twitter, the world is literally at your fingertips! You can keep up to date with the most recent trends, be the first to view viral posts, and connect with your friends and favourite personalities in a simple and user-friendly platform.

Once you’ve got the ball rolling, the rest will fall into place naturally, so why join the Twittersphere today? If you need any guidance with getting started on Twitter, simply speak to Internet Marketing Experts Lismore on 1300 595 013, or visit our website for more information: http://www.internetmarketingexpertslismore.com.au

 

Top SEO Trends In 2018

 

Online presence is a crucial ingredient to any businesses strategy, however the digital landscape is in a constant state of change so it’s imperative to stay on top of these changes to ensure your online visibility is optimised. Google releases between 500 and 600 updates each year, with the majority of them merely tweaking their secretive search ranking algorithm. With Google being such a tremendous force in today’s digital world, Search Engine Optimisation (SEO) has become increasingly important for businesses to increase their website traffic, customer engagement, and essentially their earnings.

User behaviour is changing rapidly with new technology, so Google must monitor these changes and enhance their search algorithm respectively to ensure the user experience is as smooth as possible. If a website is going to thrive online, they too must stay on top of the changing trends in SEO. Actually, using out-of-date SEO methods can lead to penalties that reduce a website’s search engine results page (SERP) listings, so here we’ll discuss the top SEO trends to bear in mind for your website in 2018.

Voice Search

Many users are now choosing to utilise voice searches rather than standard keyboard searches, so this will organically be a top SEO trend in 2018. Voice searches are faster and more convenient, which is why it isn’t surprising that 1 in 5 online searches stem from voice queries. If the current increase in voice searches continues at the same pace, nearly 50% of all online searches will be performed via speech by the year 2020!

What this means for websites is that they should begin adding more long-tailed keywords into their SEO strategy, particularly those with a natural conversational tone. For example, if a website has a keyword phrase like “best Sydney restaurants”, it could also be followed with a phrase such as “Where are the best Sydney restaurants near me?”

Link Building

Link building has always been an important tool for SEO, and this will continue to be a decisive element in determining SERP listings in 2018. Generating valuable links to trustworthy websites is still the simplest way for Google to figure out if a website is trusted, so adding value through quality links that helps you construct an authority in your target niche is a remarkable strategy.

Having said this, the trend towards link building is now more long-term, so having links from sites applicable to your industry and referral traffic will be very valued in the near future.

Mobile Optimisation

Since 2015, online searches by mobile devices has surpassed that from computers and laptops, so Google has made it very clear that websites that are optimised for mobile devices will be ranked higher in SERP listings.

The reason that mobile optimisation is a top SEO trend for 2018 is because Google has publicised that they are experimenting with mobile-first indexing, which clearly implies that mobile optimisation will be prioritised in the upcoming year. If your website hasn’t already been optimised for mobile devices, now is most definitely the time to start!

Accelerated Mobile Pages

Website loading speeds play an essential role in SERP listings, and Google’s search results algorithm will clearly favour those with quicker speeds. As a matter of fact, Google has designed an open source project that helps websites to load pages faster on mobile devices. The project named ‘Accelerated Mobile Pages’ (AMP) allows individual web pages to load 4 times quicker than regular pages, and uses only 10% of the data in doing so!

While AMP is not directly influencing SERP listings yet, it will impact other areas closely related to Google’s search results algorithm, including bounce rate and session duration of users. AMP can be simply installed into HTML or JavaScript code, but plugins will be needed for content management systems such as Drupal and WordPress.

How To Work On SEO For Your Website in 2018

While more traditional SEO techniques such as link building will still be productive in 2018, there are other emerging trends that Google is addressing in the future which may considerably change the practice of SEO. It’s clear that SEO is already shifting to keep up with changes in user behaviour and to maximise the overall user experience. By recognising the latest SEO trends and employing strategies now, your website will be optimised and ready to enjoy targeted consumers from higher SERP listings.

If you have any questions or concerns about how you can optimise your website to adapt to the latest SEO trends, get in contact with Internet Marketing Experts Lismore on 1300 595 013, or visit their website for more details: http://www.internetmarketingexpertslismore.com.au

 

Why You Should Have A WordPress Site

So, you’ve got a fantastic business idea and you’ve decided you’re going to produce and publish your own website. Well, as you possibly know, there are many variables to take into account. The design of the website, the images you’re going to use, the content, the website architecture, the business logo, the online store – the list goes on. But fundamentally, what’s most important when developing a new website is the platform you choose. There’s a range of website platforms available with an array of varying features, targeting the entire spectrum of developers from amateurs to experts. You’ll ask for advice on which platform to use and developers will argue for weeks on end about why one platform is better than the other.

 

It can really be confusing to weigh the pro’s and con’s of each website platform and choose which is best for you. So, to save the time and arguments, the simple answer to this question is ‘WordPress’. The following article will present five strong arguments as to why WordPress is the best platform to use, irrespective of your website development skills and abilities.

 

WordPress is easy to use and manage

 

WordPress is incredibly user-friendly so you don’t have to be an expert HTML coder to build an effective and powerful website. The setup process is quick and simple, the tools are intuitive and there’s a built-in updater so you don’t have to be concerned about not making use of all the newest features. There are inbuilt features for blog publishing, RSS feeds, user management, automated backups, revisions and much more. Once installed, you can start making custom configurations without even writing any code!

 

WordPress is exceptionally SEO-friendly

 

In the words of Google Engineer Matt Cutts, “WordPress automatically solves a tonne of SEO issues”. SEO is an incredibly important aspect to any website so having in-built features that seamlessly make your website SEO-friendly is invaluable. WordPress coding is standard compliance, high quality, and produces semantic mark-up which makes your site extremely attractive to search engines. There are also an assortment of free plugins that you can install which will make your website even more SEO-friendly, but we’ll talk about WordPress’ plugins next.

 

WordPress is FREE and Open Source

 

Yes, you read it correctly; WordPress is free to download, install, and use to design any sort of website you like. WordPress is also open source which indicates that the source code is obtainable for anyone to modify, edit and create different themes and plugins with a variety of features and publish these to the community. Currently, there are over 2,600 WordPress themes and over 3,100 different free plugins available for use. Given that WordPress is a community software, it is maintained by a large group of volunteers who all contribute to the software by writing patches, answering support questions and updating documentation. If you have any inquiries or concerns about anything WordPress related, there are practically thousands of people willing to help.

 

WordPress is mobile friendly

 

Due to the increasing use of mobile phones for internet usage, it’s incredibly important that your website is optimised for mobile devices. In fact, one of Google’s latest updates requires websites to be optimised for mobile devices or they’ll be penalised in SEO. Thankfully most WordPress themes are built to be mobile responsive, meaning that regardless of what device your customers are using, WordPress websites will systematically adapt the appearance of your website to fit. WordPress also allows you to work on both of your mobile website and PC website individually, so you can easily customise both to optimise the user experience.

 

WordPress is secure

 

Nowadays, website security is imperative so of course WordPress has high security standards. Nearly 25% of websites are produced on WordPress so hackers are always trying to find ways to compromise them. WordPress is well aware of this so has developed a series of security features which prevents any malicious attacks by releasing regular updates that neutralises these threats. Always remember, it’s also imperative for you to be using a secure device when accessing your WordPress account, so make sure you use standard security tools on your device and only acquire legitimate plugins from trusted sources.

 

As you can see, WordPress has a variety of superb features that simply make it the best website platform on the market today. Even though there are plenty of other reasons why WordPress is a great choice for your website, this article just concentrates on 5 of these: WordPress is very user-friendly, free and open source, significantly SEO compatible, mobile friendly, and secure. What more could you want from a platform to build a practical and powerful website? If you have any questions about how you can further optimise your website, talk with the team at Internet Marketing Experts Lismore on 1300 595 013 or visit their website: http://www.internetmarketingexpertslismore.com.au

 

Top Tips For The Greatest Email Sequences

Having worked as a sales rep for a number of tech start-ups, I can’t even begin to describe the importance of sending email sequences that sell. Automated emails are amazing because they massively reduce the workload for a sales representative, however nowadays, everyone can identify with finding a range of email sequences lurking in their inbox on a daily basis that just frustrate us because we need to click 2 buttons to get rid of them!

Not enough business owners spend the time and initiative in designing convincing email sequences that essentially sell their product. Developing compelling email sequences is both a science and an art, and if done properly, can produce wonderful results. Having hundreds of prospective customers on an email list isn’t going to generate any income if you can’t sell your product. So, here’s 4 tips on how to set up a great email sequence that will convert your leads into sales.

Tip 1 – First Impressions Count

The age old saying ‘make a good first impression’ is very appropriate when it relates to email sequences. By first impressions, I mean the subject lines of your emails. It’s the first thing that recipients will find so if it’s not compelling enough, they merely won’t open it. It goes without saying, the subject lines of an email are critical when it comes to conversion rates. Here are a few stats which accentuates their importance:

One-third of email recipients will open an email based completely on the subject line

Nearly 70% of email recipients will ascertain if an email is spam based on the subject line

40% of emails are opened on mobile devices first, and the common mobile screen can only fit between four to seven words in the subject line.

The trick to successful subject lines is solving your prospects problems in as little words as possible. As an example, high-quality subject lines include, “Common questions about university”, “Common questions about home loans”, etc. Consider your prospects problems and target your subject lines to solve that problem succinctly. You can monitor your subject line performance using HubSpot Sales notification stream (https://www.hubspot.com/products/sales/email-tracking).

Tip 2 – Write Well-Crafted Content

After a recipient has opened an email, it’s integral that you present a value proposition in the context of their problem straight away. Forget starting the email with your name and job role; you want to give your recipients a good reason to continue reading the email. Therefore, begin your email with some information they can associate with, like company news or their opinion to an event via Facebook or an online blog, then get into the value proposition in the 2nd and 3rd sentences.

Your value proposition should be structured like this:.

I have an idea about [problem/pain-point] and I’d love to have a moment to speak with you about [solution].

Here’s some preliminary information [link to helpful content] and if you ‘d like to talk more about it, let me know.

I recently collaborated with another business with [positive benefit]. Is this something that would be beneficial for [company name]?

It’s necessary that you get to the point quickly and keep the content focused on the needs of your prospect.

Tip 3 – Throw out the bland ‘Welcome Email’

If a prospect has shown interest in your service or products, why waste both of your time with a welcome email that has no benefit or offerings? It’s virtually dead-wood and if you’re going to send a welcome email, make sure you incorporate a catchy subject line and value proposition in the content of the email (refer to tip 1 & 2).

Tip 4 – Always Be Helpful

The reality of the matter is that even a wonderful first email may not get a response from the recipient. It’s understandable; people are busy and have priorities, so I recommend sending two or three follow-up emails as part of your email sequence. It’s easy to forget an email that you’re interested in, but a great follow-up email will remind them that you’re here to help them in whatever problem they have. You ought to make sure that your follow-up emails also feature your value propositions, and further information that is interesting to the recipient in solving their problems. Again, HubSpot Sales will keep track of which emails are opened and which links are clicked so I strongly advise using this application to assist you with your email sequences.

The value of crafting effective and actionable email sequences can have a huge affect on your conversion rates and sales. There are many factors that you must consider when building your email sequences, but this article showcases the most important factors that lead to success. If you’re having problems converting your leads into sales with your email sequences, it’s certainly beneficial in seeking advice from digital marketing professionals that can help you. Talk to the team at Internet Marketing Experts Lismore today on 1300 595 013 or visit their website: http://www.internetmarketingexpertslismore.com.au.

How To Recover From A Social Media Fail

There’s no doubt that social media is a considerable element of internet marketing strategies for many businesses. Having over one billion active users on Facebook alone offers remarkable opportunities for business in a variety of different ways. Evidently, advertising is the biggest opportunity for companies, but there’s also an excellent opportunity for businesses to connect with their customers on a personal level via various social media platforms. Customers can express all their feedback via a company’s social media account; the good, the bad, and the ugly. So without a doubt, there’s going to be a considerable amount of social media fails when businesses address customer’s feedback online.

 

The dilemma here is that anything that you upload on the internet, stays on the internet, so it’s imperative that sufficient time is invested in delivering accurate and fitting responses to customers through social media. At the same time though, there’s continually going to be some newsworthy controversy. If social media blunders aren’t handled appropriately, they can seriously tarnish a brand’s image and can even put a company into crisis mode within a couple of minutes. So here’s a quick overview of how your business can bounce back from social media blunders with minimal damage to your brand and reputation.

 

Have a sense of humour

 

When harmless social media fails occur, making a joke of the issue by using some quick wit is one of the best remedies. In many cases, shedding some humour so everybody has a laugh is the internet version of nearly tripping on the pavement and turning it into a dance recital. In fact, Facebook’s algorithm rewards posts that encounter high volumes of interactions, including likes, comments and replies, so it’s possible to turn a basic blunder into greater exposure and a wider target audience, all from an innocent mistake!

 

Act immediately

 

Irrespective of the type of social media fail, the faster you respond, the better your result will be. In today’s internet world, controversial news spreads like wildfire, so it’s critical that you confess your mistake, sincerely apologise then clearly specify the next steps you will be taking to correct the situation. Just ignoring the blunder can have harmful implications and the longer it takes you to take action, the more momentum your social media blunder will be gaining and the more challenging it will be to solve.

 

Be honest

 

It’s vital that you are honest about your blunder and the steps you’re taking to remedy the issue. There’s no point arguing with your customers if you’re the one who has made the error! If you deliberately lie about the length of time it will take for your servers to be back online or how long before new stock arrives, it’s only going to hurt your brand and reputation by further annoying your customers. Conversely, if you are honest, your customers may not be happy but they’ll appreciate the fact that you’re not making yet another mistake! Nowadays, honesty is refreshing and lies only intensify which can potentially turn your blunder into a disaster.

 

Keep moving forward

 

Social media fails, even crises, doesn’t define a brand so once you’ve corrected the situation as best you can, keep moving forward with business as normal. So long as you’ve taken a professional approach and you learn from your mistake, acting like it’s water off a duck’s back is significantly better than dwelling on the situation. You’ll have to put procedures in place to minimise the chances of such fails arising again, and this will only improve your social media team with more experience. Social media mistakes are like a wake-up call, and in some circumstances, you may uncover ways to improve your product’s or brand’s image as a result of your blunder. But whatever you do, don’t reduce your social media’s efforts. There’ll always be another businesses social media blunder to discuss tomorrow!

 

Social media is a powerful force in today’s society and companies are making the most on the many opportunities it presents. Having the opportunity to interact with your customers on a personal level is remarkable, and you must be prepared for social media blunders because they will happen at some time or another. This article illustrates some key ways to recover from social media fails, including using humour, responding fast, being honest and moving forward with business. If you find yourself in a deep social media crisis and you need assistance before things get out of hand, contact digital marketing experts who will be able to assist you promptly and efficiently. Contact the team at Internet Marketing Experts Launceston on 1300 595 013 or visit their website: http://www.internetmarketingexpertslaunceston.com.au