SEO Advertising Lismore — What will 2016 hold for local small business?
SEO Advertising in Lismore is a challenging thing, and as we enter 2016, people are in a frame of mind where they reflect back on the year that was 2015, and try and determine what life holds in store for them next. This is of course, tough. You can certainly never find out what is around the corner, but if you find out the important parts of the past and look for patterns you can get a better understanding. This is particularly true for SEO. I hope to try and explain to you some of the major news that have been arising in 2015 throughout the Lismore SEO sector and the globe. From this with any luck together we can try and figure out where to focus our efforts, this will be specifically beneficial if you are a local Lismore business.
This is the greatest developing trend and it is going to keep increasing in importance. This means that if you are anLismore company and you are looking for local clients, then this is fantastic. Launching with the changes from Google Pigeon, we saw an arising trend that local Lismore searches were actually ranking higher than business with national headquarters, or even places on the other side of the city. Why? Because with local searches people want to know what is near them! In 2016 this is going to grow even more taking into consideration the recent Google search quality ratings guidelines http://static.googleusercontent.com/media/www.google.com/en//insidesearch/howsearchworks/assets/searchqualityevaluatorguidelines.pdf and also considering the My Business API as well as other things Google has been up to in 2015 will likely prove that they are investing more time and weighting into local search powers. So with that in mind, there are a few technological areas that will be appearing even more in 2016, so keep an eye out for them to help with your local search efforts.
Local-boosting tech patterns
There are a few technology areas which are swiftly growing overseas and are beginning to emerge in Australia and it won’t be long before they gain appeal in Lismore.
Society is getting more and more used to carrying around less money and slimmer wallets. Especially with the worldwide sweep (or swipe) of PayWave or PayPass over the past few years and other swift ‘contactless’ paying technologies we are moving towards mobile wallets. This will mean 2 points for a local Lismore business. 1– you should be keeping an eye on growing trends, and make sure you have the capacity to actually let people pay– for example, if you are yet to get a PayWave or RFID reader for your ship, then get one. And 2– you can start making use of the mobile nature of paying. This means advertising and marketing, coupons and other fantastic offers that you can send to people on their phones and therefore straight into their wallets.
Beacons are something that has had expanding use overseas and we are finding them locally now too, but they are essentially other ways of getting offers to people locally. It works through Bluetooth, or even a free Wi-Fi, and it just simply provides information or a discount to people who connect or sign up to the Beacon. This means that people at your Lismore store, or even taking a walk past the area will be given more incentive to actually enter the store and make a purchase. It’s an ingenious promotion and marketing tool that will continue to grow in 2016, but I wouldn’t be surprised if technology and innovation changes this even further throughout the year.
We also will see even greater use of Apps such as Snapchat and Periscope for creative ways such as advertising. This has been seen in America with national campaigns run by Dunkin’ Donuts and Taco Bell using these apps. It is amazing how many people can keep reinventing ways to get their business out there, and the same could be done for your local business in Lismore. Be creative and even research what other individuals have done, especially when it comes to social media– if you see something you like, remember of it and find a way to integrate a similar idea into you own campaign.
My last pieces of parting advice– and these are things that you can possibly do at this moment, today– would be to sign up to a fresh Social Media account. Facebook, Google +, Instagram, Pinterest. Pick one you don’t have for your company yet and start a new campaign to reach a new audience. As you reach new people, you will grow your reputation at a local Lismore level, and also boost your authority and perhaps even become a resource for people. This all goes towards your local SEO efforts which are key in 2016. So you will probably notice that the future actually looks efficient for Local businesses with trends and technology pushing for even greater interaction at a ‘community’ level. This is great for Lismore businesses, so I hope that you are as thrilled as I am. Keeping that in mind, if you are looking for more SEO advice, or are planning to improve your SEO efforts, then contact Internet Marketing Experts Lismore on 1300 595 013 or visit, www.internetmarketingexpertsLismore.com.au