5 Zombie Myths of Keywords

5 Zombie Myths of Keywords

A Search Engine Optimisation Plan in Lismore is complicated, yes, but you are probably wondering what Zombies have to do with it. Well don’t worry, (your brains are safe) all I mean is that these are some myths which just don’t seem to die, they stick around and confuse people. So for your Search Engine Optimisation Plan, let’s put the record straight today. If you have had almost anything to do with SEO you would have come across the idea of Keywords. Sadly, across my time in Search Engine Optimisation Plan in Lismore I have encountered a lot of myths about Keywords that just won’t die.

MYTH 1: In your Search Engine Optimisation Plan Keywords do not matter at all

There certainly is also the false idea that with each one of the changes that have actually been made, and the change to concept based searches, keywords don’t matter in 2015. This idea is misguided as keywords play a more crucial role than ever. It’s an advancing market that is regularly changing and building so you should stay on top of the latest changes if you really want to succeed. In spite of what occurs, keywords will always be at the core of SEO.

MYTH 2: In your Search Engine Optimisation Plan Keywords have to be densely packed.

The notion that the more regularly a keyword is used will translate into more success is an obsolete idea. There is no formula connecting to the density and consistent repetition of keywords closely packed together. The aim you should be mindful of is to have your specific phrases repeated throughout so that you can maximise their regularity while balancing well-flowing content that stirs up a more natural feel and readability.

MYTH 3: In your Search Engine Optimisation Plan, you optimise only one keyword at a time.

Optimising only one keyword at a time was the strategy circa 2005 and since every one of the updates no longer can be applied to the market in 2015. If you only focus on the one keyword, then you will find that you have missed a number of opportunities. By diversifying your keyword research you can include the broad elements while concentrating your energy on the long-tail terms and the newer emphasis on conceptual keywords.

MYTH 4: In your Search Engine Optimisation Plan, Keywords should dominate domain names.

The days of domain names being a lengthy string on nonsensical keywords are thankfully at an end. The keyword rich domain names no longer have very much true worth to a domain’s visibility. This means that you should certainly focus not on the keywords in your domain name, but can instead start expanding and marketing your brand and focus on brand recognition.

MYTH 5: In your Search Engine Optimisation Plan it is acceptable to use ‘Keyword Stuffing’.

The overuse of keywords in odd and abnormal ways is better called keyword stuffing. By now you should understand that this is not a practice that would be still supported in the 2015 environment. You should stay away from alienating your readers and focus on the subtle and logical way to blend keywords into your copy while nevertheless creating outstanding and distinct content.

As the CEO of Internet Marketing Experts, I know the struggles that many people have when beginning the SEO, primarily when it comes to understanding keywords and your Search Engine Optimisation Plan in Lismore. I myself ran a small company for a number of years and needed to learn SEO from scratch and by a lot of trial and error. So remember to start off strong and use the facts that you know. Once you have established that groundwork, learn as much as possible about SEO and be patient with the outcomes. If you come to a stage when you are doubtful, or want to set your business apart from the rest, then think about having a chat to an SEO professional.

call Internet Marketing Experts Lismore on 1300 595 013 or visit, www.internetmarketingexpertsLismore.com.au

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