An SEO Quick Fix Guide You Can Do TODAY
SEO is considered by many to be a mystical creature with amazing powers. Understanding exactly how SEO works and all the various ways to increase your website’s SEO score can be quite demanding and time-consuming. Despite this, it is a crucial item of any internet marketing plan and will practically make or break a firm in some markets. Many industry experts consider SEO to be among the most productive forms of advertising, so frequently improving your SEO should be a priority if you want to increase your website visits and earnings.
It’s difficult to keep up to date with SEO best practices and standards because they change on a regular basis, so it’s advised that you seek expert advice concerning your SEO and online marketing strategy. At the same time, there are some quick and easy ways that you can strengthen your SEO, even with even a basic level of IT understanding, so here is a quick overview on some simple ways to improve your SEO today.
Content is King
When it concerns SEO, content is king. So, ensure you have high-quality, well-written and original content that is relevant for your target audience. Updating your content frequently is also essential so don’t leave your content untouched for years because there’s no need to update it. Introducing a blog into your website is always great for SEO because new content is routinely being added and search engines love finding new content and will increase your rankings if this happens often.
Make sure You Have a Flat Website Architecture
Your website architecture is effectively the organisation of all the individual webpages on your website. A big component of SEO involves how user-friendly your website is, i.e. how easy users can browse your website to find the relevant information they’re looking for. It’s imperative that your website architecture is as ‘flat’ as possible because this will make it more user-friendly for visitors and search engines will identify this and consequently improve your SEO score. Having a ‘flat’ website means that you aren’t burying web pages within web pages. A good guideline is to ensure that your most important web pages are no more than three links from the homepage. If your website isn’t flat, then you can easily fix this by adding extra navigation menus or additional internal links.
Ensure You Have Accurate Meta Titles and Meta Descriptions
Meta titles and descriptions are critical components of your website’s content. Each of your web pages will have a meta title and meta description that is used by search engines to understand the content of each web page in working out the relevancy to a user’s search. Take note, Google wants each user to have the best experience as possible, so it wants to rank the most relevant websites the highest.
Meta titles gives the user a short insight into the content of each web page to ensure it is relevant. Each meta title should include a primary and secondary keyword that is appropriate for that webpage, in conjunction with your brand name. The format looks like this: Primary Keyword – Secondary Keyword | Brand Name. It should also be no longer than 60 characters, or Google will abbreviate your meta title which looks disorganised and unprofessional. Having high-quality and relevant meta titles are important in optimising your web pages for SEO.
Meta descriptions are essentially brief descriptions of the content of the web page. Whilst meta descriptions don’t specifically affect ranking algorithms, they are still valuable as search engines will often use the summary in search results snippets when they believe a web page’s meta description successfully portrays the content of the web page. Unique and accurate meta descriptions consisting of keywords will help improve your click-through rates (CTR’s) and website visitors, which will inevitably lead to increased revenue. Meta descriptions should normally be between 150 and 160 characters in length.
Ensure You Have a Clean URL Structure
A URL is a ‘Uniform Resource Locator’, or your website address, so it makes sense that your URL structure should be as practical and clean as possible. There should no unneeded strings or parameters including key phrases in any of your URL’s. You can likely relate to this if you’ve ever clicked on an excessively long hyperlink. If so, then you’ll probably agree that they look unpleasant and unprofessional. If you’ve constructed your website using WordPress, then it will systematically produce a simple and clean URL structure for you, so you don’t need to worry about it!
However, if you’re utilising another website platform and you already have an established website, it’s best to seek professional advice in regards to changing your URL structure because doing this means that you’ll lose all your links, and subsequently your SEO value. Digital marketing specialists will be able to change your URL structure and mitigate the effect on your SEO score. If you find yourself in this position, then consult with the team at Internet Marketing Experts Lismore on 1300 595 013 or visit their website: http://www.internetmarketingexpertslismore.com.au