Google AdWords Management Lismore – Do people really notice your ads?
Google AdWords Management is a necessary part in any SEO and Marketing and advertising campaign because if you just simply leave your ad alone after creating it, you will certainly not be flexible enough to actually get the results you are after.
Far too many business simply dabble with Google AdWords, spend $5 on a pathetically prepared ad, and after that leave it in the vain chance that it will generate some new business for them. If you are a company in Lismore (or anywhere really) This is not what you want to be doing. So what should you be doing? Well I wish to talk you through 4 really simple ideas that will really help you to visualise and keep track of a successful ad campaign.
True Meaning of AdWords – discovering all functions.
There are in fact 2 versions of AdWords. It may appear a tad noticeable to you if you have used AdWords a few times, but for those of you just grazing the surface, you may not have seen it yet. So the first version is traditional AdWords, and then there is AdWords express. If you are a local Lismore business then chances are that you would have been urged at the start of registering AdWords to run a campaign through express (it assesses the size of your business from your website and makes a suggestion) if this is the case, I want you to find the regular AdWords and start using that because it is far more dynamic and has amazing features like more precise targeting so you can reach your Lismore clients more effectively. And also the Keyword Planner tool (Found under the ‘tools’ section) which allows you to research keyword ideas. You can get regular AdWords by just searching for AdWords and following the prompts, but keep in mind that the two systems don’t share campaigns. This means that if you have launched an ad with Express, you won’t have the ability to see it in the other program.
$5 will certainly never see any real results– and not just due to the fact that results cost more, but because you have to have a bigger project so as to actually see the successful aspects, and the not-so-successful parts. A great way to figure out a budget is to use the keyword planner tool. Look for a keyword that you want to use, and then use the spending plan slider to find out the rough cost that you should be aiming at. You will notice that there is a curve, – you typically want to try and find the point on the curve towards the top but where the cost and reach is almost balanced. This will mean you will get the biggest reach for the most economic amount. At the end of the day though, in some cases you just need to consider how much you want to lose, and just need to take a little bit of a gamble. Whether it is $50, $100 or $500, often in business you will need to have a bit of a leap of faith to see what will help you.
Monitoring your ad.
This is the step that far too many people ignore because they don’t understand that you get metrics from an ad campaign. You can actually measure and watch to see how many people interact with it, when this interaction happens, and the amount of money it is costing you each time. So why keep an eye on this? Well it will make sure that you are seeing what works for your ad, and also allow you to pull the plug if it is just wasting money. My advice though would be to let the ad run for a minimum of 5 days to let it settle into a routine– because often ads will get a big boost at the start that gives you incorrect assumptions about its effectiveness. So pay attention to it and don’t be afraid to start again with new strategies.
So why should you trust my advice? I am actually the CEO of Internet Marketing Experts Lismore, and I have done work in this business extensively. I have started off by running a small business myself, and I have had to figure out how to use SEO and AdWords myself. And trust me, it took a lot of trial and error. I now run an exceptionally successful SEO agency that specialises in many areas including Google AdWords management. So If you are looking for more information about what to look for in a successful Google AdWords campaign, or wish to talk to an SEO agency to improve your business even further, then call us on 1300 595 013 or visit our website: www.InternetMarketingExpertsLismore.com.au.