SEO Company Lismore – Beware the SEO Traps.
SEO Agencies in Lismore may all seem the very same, but if you come up with enough awareness you can protect yourself from falling into ploys.
Several years ago when I was finding out the worth of SEO, I paid about $1,500 per month to one of the country’s best Online Marketing Companies. This particular business was popular in the media as one of the fastest growing businesses in the country. A real success story. After about 3-4 months they had my website ranking very high up on the first page of Google, all over a range of keywords. I was excited and money began to come in every day from online sales. I recall asking the owner of the business one day what would happen if I stopped paying the $1,500 per month. He replied, then you would revert to page 5 of Google and that would be the end for you. Not knowing too much at the time I remember feeling very uneasy about that idea, but the money was rolling is so hey, what was the problem? And I am sure that a lot of Lismore business would definitely have done the same thing.
One day I will certainly never forget I did my usual keyword search and my website was gone. I was no more ranked 1st or 2nd – I was gone. In horror I went over to page 2 and still nothing, then page 3, nothing. By then it seemed like all the blood had left my body and I was in a state of shock. I don’t remember what page the website was on but it was terrible. In a state of panic I called my SEO Company and asked what the hell had gone on. They mentioned some form of a Google update and all their websites had lost rankings. Naturally, it wasn’t too much longer after that I stopped paying $1,500 per month to be on page 4. I felt I could handle that page on my own.
For those of you from Lismore that know a bit concerning the history of SEO, my website had been subject to a major Penguin update and my agency, who are no longer in business, had simply bought spammy links and bought traffic. It worked well for some time. They built a multi-million dollar business around it, but when Google altered the algorithm that was the end of that.
Even as a CEO of an SEO Company working for Lismore, I am a fervent believer that if you must know the basics of SEO if you want to run a successful business. Yes you may approach an SEO Company, but if you physically don’t understand the basics or penalties and Google updates, then you may fall into a trap and be at the whim of a dodgy agency that uses low-cost and outdated techniques. Even when you 100 % outsource your online marketing you still should know what’s going on. Never forget the fact that it’s your company, your livelihood.
With that in mind, here are a few questions for you to ask when looking for a Lismore SEO Company.
- Does the SEO firm have the capability to do all aspects of web design and coding?
- Will they also study your competitors’ sites and businesses to figure out which sites in your industry are doing well and why?
- Does the SEO firm have content writers in-house?
- Does the SEO firm have a link strategy for your site?
- Does the SEO firm handle your social media tactic?
- Do they incorporate AdWords/Pay Per Click (PPC) management as a component of their plan?
- Is the SEO Company seeking to understand your sales process?
- How do they handle coverage and communication?
- Do they offer you quick-fix promises?
If you are searching for a few suggestions and pieces of advice that will help you to save some effort, time, as well as a bit of money when it comes to choosing an SEO Company, then give us a call and we will answer all of your questions. Contact Internet Marketing Experts Lismore on 1300 595 013 or visit, www.internetmarketingexpertsLismore.com.au.