An Overview Of SSL Changes – What It Means For Your Website
In today’s ever-changing online environment, it’s critical that businesses Google’s best practices to ensure they remain competitive in their respective online markets. With Google being the most dynamic and influential company online, it’s indispensable for them to keep up with all the threats and opportunities that the internet offers. Consequently, Google releases a myriad of updates each year: new features, bug fixes, and the majority associated with the very secretive Google search ranking algorithm.
What is essential though, is that all online businesses that use Google-related services (literally every online enterprise), understand considerable changes that may have a bearing on their SEO, performance, and ultimately their bottom-line. The internet is in a continual state of change, so online companies need to be flexible and adjust to new Google updates as quickly as possible to ensure that they aren’t adversely affected by these new releases.
The largest Google update that has recently impacted online companies pertains to Google Chrome v62, which was released in October this year. The Google Chrome web browser is used by practically 50% of all online users, so it’s remarkably important that online providers implement the applicable changes as quickly as possible if they hope to avoid any unwanted consequences.
What has changed in Google Chrome v62?
In the Google Chrome v62 update, Google has changed the way in which it marks non-secured (HTTP) pages. If a non-secured (HTTP) page keeps security passwords and bank card information (which is kept in a plain text file), they are susceptible to phishing sites that can potentially steal this information from consumers that falsely believe they are supplying their personal information to a trustworthy business. The Google Chrome browser will start marking any text input field and web address bar as ‘NOT SECURE’ for HTTP pages.
This change will clearly bear upon millions of websites around the world. Prior to the change, many non-secured websites weren’t impaired by phishing attacks simply because they didn’t have a public-facing member login, and utilised PayPal or other offsite payment processors to accept online payments. Now, however, all websites will need to start securing their web pages given that users will become afraid of succumbing to malicious attacks if they insert their personal information into fields marked boldly as ‘NOT SECURE’.
How to make web pages secure?
For online businesses that want to secure their formerly non-secured (HTTP) web pages, they have to encrypt the information being shared between their clients and their web server by integrating an SSL certificate. Google are plainly pushing for a more secure internet than ever before, and they’ve chosen SSL encryption as a vehicle to do this. For website owners who want to enable HTTPS on their web servers, here is a helpful guide: https://developers.google.com/web/fundamentals/security/encrypt-in-transit/enable-https?hl=en. The following link is an additional guide on how to avoid the ‘NOT SECURE’ warning in Google Chrome which is intended for web developers: https://developers.google.com/web/updates/2016/10/avoid-not-secure-warn.
What this means for online businesses?
The recent Google update shows that HTTPS and SSL encryption will become the norm across all web pages on the internet. In time, each online company will have to secure their web pages using SSL encryption whether they like it or not, or users will simply choose a competitor that does.
What this also indicates is that not all websites using SSL encryption should be trusted, and there will be a substantial increase in phishing sites using HTTPS also. Phishing sites can simply use fabricated SSL certificates to evade the ‘NOT SECURE’ warning by Google Chrome and make their websites appear legit. This will make the distinction between phishing sites and real websites more complicated than ever. Online companies that use an Extended Validation Certificate (EV SSL) will be the most trusted websites on the web considering that it will be incredibly difficult for phishing sites to mimic the authenticity that EV SSL provides.
Making all websites employ SSL certificates to prove their authenticity will only increase the number of phishing sites that do the same. At the end of the day, however, SSL encryption will inevitably become required, so if you need any help in securing your website with SSL encryption, talk to the digital specialists at Internet Marketing Experts Lismore by calling 1300 595 013, or visit their website for more information: http://www.internetmarketingexpertslismore.com.au