Social Media Marketing – Say More On Twitter
The time has finally come where Twitter users can convey their annoyance with the 140 character limit in more detail, since Twitter has officially affirmed that they have extended the character limit to 280 per Tweet!
The social networking provider, which was launched in 2006, grew swiftly to become one of the most fashionable social media platforms internationally, however recent slumps in growth stimulated the social media giant to make some adjustments. Twitter differentiates itself from other social media networks with its ‘microblogging’ feature, which is very unique to comparable social media platforms like Facebook and Google Plus. Twitter has just over 330 million users that send approximately 6,000 Tweets per second.
Despite the 140 character limit that clearly defined the social networking service, Twitter revealed on November 7 that they want every user all over the world to ‘easily’ express themselves on Twitter. After performing a variety of tests over the past few months, Twitter decided that they wanted to widen the character limit, but only where needed. Countries like Japan, South Korea, and China will stay at the 140 character limit, only because there’s no need for an increase, as sending messages in these languages can be articulated in a short amount of characters. Languages like English on the other hand, encounter crammed Tweets with 9% of English Tweets hitting the earlier 140 character limit.
So, why the change?
After conducting a variety of tests to specific users, Twitter gained valuable results and believed the 240 character limit would be helpful for the majority of users. Considering that 9% of English users were hitting the 140 character limit, many would have to spend time editing their Tweets to make sure they didn’t need to send multiple messages. Moreover, users would now have the ability to easily fit their opinions into a single Tweet, so they could say what was on their mind and send them quicker than before.
The question is, what influence will this have for internet marketers and SEO professionals? Here are a few alterations that they can expect to see.
Since Twitter broadened the character limit, users have enjoyed a higher level of responses which brought about more followers. Undoubtedly, this has been a step in the right direction, as there has been a reported higher satisfaction rate from content producers along with more Likes, Retweets, and Mentions.
Improved user experience for followers.
The extended character limit means that users will have smaller threads of conversations, because they can fit more content into a single message. Users with long threads of conversations stated that it can frequently be challenging to follow and respond to. Moreover, brands are loving the longer Tweets as it allows them to fit more in-depth information into a single Tweet which leads to higher engagement rates.
Increases customer communication
With the surge of firms using social media as a platform to handle customer service issues, customers can now convey a problem in more detail on Twitter which is rewarding for both the customer and the business, as communication is substantially enhanced. Previously, many users would have turned to other social media platforms like Facebook to report customer service issues given that the character limit was too restricting.
Longer Tweets means that organisations can enhance the creativity of their communication with their audience through storytelling, Q&A’s, and more engaging Twitter Chats. Companies would commonly have to use other social media sites if they wished to get creative, however brands can now successfully use longer text to their advantage by reaching out to their audience on a more personal level.
While some users have argued that the increase in character limit by Twitter makes them more comparable to other social media networks, the vast majority of users appear to be very satisfied with their latest update. Nothing is set in stone in social media, as making changes to stay up to date with changing user behaviour is vital for survival. For the time being though, both users and marketing specialists seem to have emerged the winner!
If you need any advice about how your company can leverage the increased character limit to your advantage on Twitter, just talk to Internet Marketing Experts Lismore by phoning 1300 595 013, or alternatively visit their website for more information: http://www.internetmarketingexpertslismore.com.au