There is a myriad of internet marketing strategies that can help websites in boosting their traffic, conversion rates, and brand awareness. Among the best online marketing tactics is Search Engine Optimisation (SEO), where the goal is to optimise your website for Search Engines, both on-page and off-page, to increase your organic search results listings. Although SEO has proved to be very successful, it takes a good amount of knowledge, time, and money to see fruition.
What if you want to see results immediately? Regardless if your website has recently been published or you’re a small company that simply can’t contend with the marketing budgets of nationwide competitors, Pay-Per-Click (PPC) advertising is a reliable tool that can assist you by placing your advertisements in front of users who are actively looking for your services or products.
Basically, PPC is an advertising model used to increase traffic to websites. Website owners put together ad campaigns with specific targeting metrics and basically pay Search Engines every time their ad is clicked. PPC ads are normally created through Google AdWords or Bing Ads and are inserted at the top of SERP listings before any organic results. The rewards that many websites garner from this sort of advertising is invaluable, so here are the top benefits of PPC advertising for your organisation.
Among the top benefits of PPC advertising is the opportunity to assess and track your results in real-time. Whether or not you set your daily budget to $5 or $50, there are an array of high level performance indicators that can be gauged, including impressions, clicks, cost-per-click, conversions, and ROI among others. These metrics enables website owners to immediately determine the success of their campaigns and quickly make tweaks where necessary to improve performance. In contrast to other advertising tools, PPC allows you the freedom to customise and track metrics in every campaign and monitor success depending on your advertising objectives.
PPC allows any type of business to start their advertising efforts quickly and conveniently, without presenting too much risk with the capacity to arrange a maximum daily budget. Although SEO is a very efficient strategy, it regularly takes many months to see results so if you’re a new company that needs to raise traffic and brand awareness as soon as possible, PPC is ideal for you. Building ad campaigns is all done from the PPC platform, enabling websites to cast a wide net to generate new leads and customers by promoting ads at the top of SERP listings.
Highly Targeted Traffic
PPC advertising enables you to customise your campaigns so they only show to highly targeted customers. Google AdWords allows you to target customers based on keywords, interests, location, and the times and days you wish to display them, empowering websites to spend their advertising budget only on their niche market. Websites can then assess the metrics that were used in conversions and revamp their future campaigns based upon this feedback. Advertisers often take a multi-layered approach to begin with and narrow down the specific metrics of a campaign that works best for their individual target market.
Being able to export the results of an ad campaign and evaluate particular metrics provides websites with valued data which can be utilised in other marketing methods. Alongside this, websites can rapidly uncover impression, click, and conversion data for every keyword or phrase used in their ad campaigns which strongly helps in their SEO endeavours. PPC also allows websites to find data about their comptetition by employing 3rd party tools such as SpyFy and KeywordSpy, enabling them to establish a profile of their competition and what market share is available.
As you can see, PPC is a valuable marketing tool that is ideal for all types of organisations. Not only are advertisers in complete control of their budget, ad campaigns, and target audience, the data acquired from real-time results provides invaluable feedback to bolster future marketing efforts. The best aspect of PPC advertising is that there is hardly any risk involved with set daily budgets, so why not give it a go today?
If you need any help in building your PPC ad campaigns, speak with Internet Marketing Experts Lismore on 1300 595 013, or visit our website for additional information: http://www.internetmarketingexpertslismore.com.au