Online presence is a crucial ingredient to any businesses strategy, however the digital landscape is in a constant state of change so it’s imperative to stay on top of these changes to ensure your online visibility is optimised. Google releases between 500 and 600 updates each year, with the majority of them merely tweaking their secretive search ranking algorithm. With Google being such a tremendous force in today’s digital world, Search Engine Optimisation (SEO) has become increasingly important for businesses to increase their website traffic, customer engagement, and essentially their earnings.
User behaviour is changing rapidly with new technology, so Google must monitor these changes and enhance their search algorithm respectively to ensure the user experience is as smooth as possible. If a website is going to thrive online, they too must stay on top of the changing trends in SEO. Actually, using out-of-date SEO methods can lead to penalties that reduce a website’s search engine results page (SERP) listings, so here we’ll discuss the top SEO trends to bear in mind for your website in 2018.
Many users are now choosing to utilise voice searches rather than standard keyboard searches, so this will organically be a top SEO trend in 2018. Voice searches are faster and more convenient, which is why it isn’t surprising that 1 in 5 online searches stem from voice queries. If the current increase in voice searches continues at the same pace, nearly 50% of all online searches will be performed via speech by the year 2020!
What this means for websites is that they should begin adding more long-tailed keywords into their SEO strategy, particularly those with a natural conversational tone. For example, if a website has a keyword phrase like “best Sydney restaurants”, it could also be followed with a phrase such as “Where are the best Sydney restaurants near me?”
Link building has always been an important tool for SEO, and this will continue to be a decisive element in determining SERP listings in 2018. Generating valuable links to trustworthy websites is still the simplest way for Google to figure out if a website is trusted, so adding value through quality links that helps you construct an authority in your target niche is a remarkable strategy.
Having said this, the trend towards link building is now more long-term, so having links from sites applicable to your industry and referral traffic will be very valued in the near future.
Since 2015, online searches by mobile devices has surpassed that from computers and laptops, so Google has made it very clear that websites that are optimised for mobile devices will be ranked higher in SERP listings.
The reason that mobile optimisation is a top SEO trend for 2018 is because Google has publicised that they are experimenting with mobile-first indexing, which clearly implies that mobile optimisation will be prioritised in the upcoming year. If your website hasn’t already been optimised for mobile devices, now is most definitely the time to start!
Accelerated Mobile Pages
Website loading speeds play an essential role in SERP listings, and Google’s search results algorithm will clearly favour those with quicker speeds. As a matter of fact, Google has designed an open source project that helps websites to load pages faster on mobile devices. The project named ‘Accelerated Mobile Pages’ (AMP) allows individual web pages to load 4 times quicker than regular pages, and uses only 10% of the data in doing so!
How To Work On SEO For Your Website in 2018
While more traditional SEO techniques such as link building will still be productive in 2018, there are other emerging trends that Google is addressing in the future which may considerably change the practice of SEO. It’s clear that SEO is already shifting to keep up with changes in user behaviour and to maximise the overall user experience. By recognising the latest SEO trends and employing strategies now, your website will be optimised and ready to enjoy targeted consumers from higher SERP listings.
If you have any questions or concerns about how you can optimise your website to adapt to the latest SEO trends, get in contact with Internet Marketing Experts Lismore on 1300 595 013, or visit their website for more details: http://www.internetmarketingexpertslismore.com.au