Author: Charles (Page 3)

How To Recover From A Social Media Fail

Internet Marketing Experts Lismore

There’s no doubt that social media is a considerable element of internet marketing strategies for many businesses. Having over one billion active users on Facebook alone offers remarkable opportunities for business in a variety of different ways. Evidently, advertising is the biggest opportunity for companies, but there’s also an excellent opportunity for businesses to connect with their customers on a personal level via various social media platforms. Customers can express all their feedback via a company’s social media account; the good, the bad, and the ugly. So without a doubt, there’s going to be a considerable amount of social media fails when businesses address customer’s feedback online.


The dilemma here is that anything that you upload on the internet, stays on the internet, so it’s imperative that sufficient time is invested in delivering accurate and fitting responses to customers through social media. At the same time though, there’s continually going to be some newsworthy controversy. If social media blunders aren’t handled appropriately, they can seriously tarnish a brand’s image and can even put a company into crisis mode within a couple of minutes. So here’s a quick overview of how your business can bounce back from social media blunders with minimal damage to your brand and reputation.


Have a sense of humour


When harmless social media fails occur, making a joke of the issue by using some quick wit is one of the best remedies. In many cases, shedding some humour so everybody has a laugh is the internet version of nearly tripping on the pavement and turning it into a dance recital. In fact, Facebook’s algorithm rewards posts that encounter high volumes of interactions, including likes, comments and replies, so it’s possible to turn a basic blunder into greater exposure and a wider target audience, all from an innocent mistake!


Act immediately


Irrespective of the type of social media fail, the faster you respond, the better your result will be. In today’s internet world, controversial news spreads like wildfire, so it’s critical that you confess your mistake, sincerely apologise then clearly specify the next steps you will be taking to correct the situation. Just ignoring the blunder can have harmful implications and the longer it takes you to take action, the more momentum your social media blunder will be gaining and the more challenging it will be to solve.


Be honest


It’s vital that you are honest about your blunder and the steps you’re taking to remedy the issue. There’s no point arguing with your customers if you’re the one who has made the error! If you deliberately lie about the length of time it will take for your servers to be back online or how long before new stock arrives, it’s only going to hurt your brand and reputation by further annoying your customers. Conversely, if you are honest, your customers may not be happy but they’ll appreciate the fact that you’re not making yet another mistake! Nowadays, honesty is refreshing and lies only intensify which can potentially turn your blunder into a disaster.


Keep moving forward


Social media fails, even crises, doesn’t define a brand so once you’ve corrected the situation as best you can, keep moving forward with business as normal. So long as you’ve taken a professional approach and you learn from your mistake, acting like it’s water off a duck’s back is significantly better than dwelling on the situation. You’ll have to put procedures in place to minimise the chances of such fails arising again, and this will only improve your social media team with more experience. Social media mistakes are like a wake-up call, and in some circumstances, you may uncover ways to improve your product’s or brand’s image as a result of your blunder. But whatever you do, don’t reduce your social media’s efforts. There’ll always be another businesses social media blunder to discuss tomorrow!


Social media is a powerful force in today’s society and companies are making the most on the many opportunities it presents. Having the opportunity to interact with your customers on a personal level is remarkable, and you must be prepared for social media blunders because they will happen at some time or another. This article illustrates some key ways to recover from social media fails, including using humour, responding fast, being honest and moving forward with business. If you find yourself in a deep social media crisis and you need assistance before things get out of hand, contact digital marketing experts who will be able to assist you promptly and efficiently. Contact the team at Internet Marketing Experts Launceston on 1300 595 013 or visit their website:


An SEO Quick Fix Guide You Can Do TODAY

Internet Marketing Experts Lismore

SEO is considered by many to be a mystical creature with amazing powers. Understanding exactly how SEO works and all the various ways to increase your website’s SEO score can be quite demanding and time-consuming. Despite this, it is a crucial item of any internet marketing plan and will practically make or break a firm in some markets. Many industry experts consider SEO to be among the most productive forms of advertising, so frequently improving your SEO should be a priority if you want to increase your website visits and earnings.


It’s difficult to keep up to date with SEO best practices and standards because they change on a regular basis, so it’s advised that you seek expert advice concerning your SEO and online marketing strategy. At the same time, there are some quick and easy ways that you can strengthen your SEO, even with even a basic level of IT understanding, so here is a quick overview on some simple ways to improve your SEO today.


Content is King


When it concerns SEO, content is king. So, ensure you have high-quality, well-written and original content that is relevant for your target audience. Updating your content frequently is also essential so don’t leave your content untouched for years because there’s no need to update it. Introducing a blog into your website is always great for SEO because new content is routinely being added and search engines love finding new content and will increase your rankings if this happens often.


Make sure You Have a Flat Website Architecture


Your website architecture is effectively the organisation of all the individual webpages on your website. A big component of SEO involves how user-friendly your website is, i.e. how easy users can browse your website to find the relevant information they’re looking for. It’s imperative that your website architecture is as ‘flat’ as possible because this will make it more user-friendly for visitors and search engines will identify this and consequently improve your SEO score. Having a ‘flat’ website means that you aren’t burying web pages within web pages. A good guideline is to ensure that your most important web pages are no more than three links from the homepage. If your website isn’t flat, then you can easily fix this by adding extra navigation menus or additional internal links.


Ensure You Have Accurate Meta Titles and Meta Descriptions


Meta titles and descriptions are critical components of your website’s content. Each of your web pages will have a meta title and meta description that is used by search engines to understand the content of each web page in working out the relevancy to a user’s search. Take note, Google wants each user to have the best experience as possible, so it wants to rank the most relevant websites the highest.


Meta titles gives the user a short insight into the content of each web page to ensure it is relevant. Each meta title should include a primary and secondary keyword that is appropriate for that webpage, in conjunction with your brand name. The format looks like this: Primary Keyword – Secondary Keyword | Brand Name. It should also be no longer than 60 characters, or Google will abbreviate your meta title which looks disorganised and unprofessional. Having high-quality and relevant meta titles are important in optimising your web pages for SEO.


Meta descriptions are essentially brief descriptions of the content of the web page. Whilst meta descriptions don’t specifically affect ranking algorithms, they are still valuable as search engines will often use the summary in search results snippets when they believe a web page’s meta description successfully portrays the content of the web page. Unique and accurate meta descriptions consisting of keywords will help improve your click-through rates (CTR’s) and website visitors, which will inevitably lead to increased revenue. Meta descriptions should normally be between 150 and 160 characters in length.


Ensure You Have a Clean URL Structure


A URL is a ‘Uniform Resource Locator’, or your website address, so it makes sense that your URL structure should be as practical and clean as possible. There should no unneeded strings or parameters including key phrases in any of your URL’s. You can likely relate to this if you’ve ever clicked on an excessively long hyperlink. If so, then you’ll probably agree that they look unpleasant and unprofessional. If you’ve constructed your website using WordPress, then it will systematically produce a simple and clean URL structure for you, so you don’t need to worry about it!


However, if you’re utilising another website platform and you already have an established website, it’s best to seek professional advice in regards to changing your URL structure because doing this means that you’ll lose all your links, and subsequently your SEO value. Digital marketing specialists will be able to change your URL structure and mitigate the effect on your SEO score. If you find yourself in this position, then consult with the team at Internet Marketing Experts Lismore on 1300 595 013 or visit their website:


Why SEO Advertising Is Best For Your Business

Internet Marketing Experts Lismore

Search Engine Optimisation (SEO) has progressed quickly over previous ten years, even to the point where the phrase SEO is now confusing and regularly misunderstood by many. In the past, SEO advertising was regarded to be an important part of a successful marketing plan for businesses of all sizes. Yet in today times, the phrase is so misunderstood that the principle has been commonly devalued. Instead of pushing more clients to a website via organic traffic, more and more companies are resorting to paid advertising because it’s easier and less time consuming.


This article will discuss why SEO advertising is still the best marketing outlet that can bring in precious leads and consumers to your firm. Like any marketing technique, SEO advertising is not a quick-fix but a timely process that brings about higher visibility, web traffic, ROI, and delivers credible insights into consumer behaviour.


  1. Increased Visibility and Traffic


An effective SEO strategy is designed to enhance the visibility of your website, subsequently increasing the number of website visits and sales. If you’re positioned on the first page of Google search results, consider it as having a store in the centre of George Street, except without the outrageous rent! What is better is that those consumers who visit your website are usually knowledgeable, qualified leads that are currently searching for your product and services. The time and money it takes to convert these leads are consequently significantly lowered.


  1. Measurable Results


A huge perk for SEO advertising is that you can measure your results and obtain a better understanding of techniques to enhance your marketing efforts. In traditional marketing, for instance, TV and radio, you simply cannot accurately measure the effectiveness of your marketing campaigns. SEO advertising permits companies by offering valuable statistics such as click-through-rates, conversion rates, length of visits and location.


Alongside this, your SEO investment will bring in only targeted, qualified leads to your organisation; people that are proactively looking for your products or services. TV and radio advertising may reach more individuals, but how many of those consumers are genuinely interested in your products or services? With SEO advertising, less of your marketing budget is lost and you can tailor your campaigns founded on real-time feedback and results.


  1. Cost Efficient


A common argument against SEO marketing is that SEO advertising is over-priced, however this is certainly not the case. The fact of the matter is that compared with the costs of other kinds of online marketing such as Pay Per Click, social media marketing, or buying leads, SEO advertising supplies you with outstanding ROI. Although PPC has the ability to stimulate more income, your organic SEO remains the keystone of your online presence.


The question should really be, can you afford to have insufficient SEO advertising? If clients are searching for your brand online but they cannot locate you, your rivals are succeeding and the long-term impacts can be seriously adverse.


  1. Search Engines are Becoming More Popular


A current study revealed that between 80 and 90% of purchasers will now examine online reviews before purchasing, whether online or in person. With this number only growing with additional developments in technology, it won’t take long before everyone is shopping for products and services online.


Moreover, it is anticipated that 2017 will be the year that traffic derived from mobile devices will exceed traditional desktop devices. This leads the way for further SEO customisation, including local search optimisation, that makes it even simpler for consumers to use. If your company does not have an effective SEO advertising strategy, your clients will not be capable to locate you using their chosen means, and possible sales will certainly go to your competitors instead.


  1. Customer Insight


With the help of Google, all web traffic is captured and observed. The data and metrics that come from this traffic provides businesses with credible information regarding their customer behaviour – the way they search, their keywords, the language they use, the type of device they use, as well as where they live. This information is extremely beneficial considering that it enables businesses to make knowledgeable decisions about their marketing techniques and strategies, both online and offline.


Now that you understand why SEO advertising is the best marketing strategy, it’s time to put your SEO strategy into action. Keep in mind that it can take a little bit of time to receive the results, so if you’d like to talk to a trusted SEO advertising agency who can help you with your marketing requirements, contact Internet Marketing Experts Lismore on 1300 595 013 or visit

The Complete Guide to Keyword Research and Planning

Internet Marketing Experts Lismore


Market research is one of the most significant source of information that a marketing professional can make use of to identify relevant information that will assist in your SEO advertising and the capability to sell a product or service. In the world wide web, we refer to market research as ‘keyword research’– making use of data to persuade your target market to explore your website.


Keywords in essence summarise the essence of your web pages in a handful of words. Considering there are several ways to say the same thing, marketers employ keyword research to support them to make selections based on customer and competitive data, rather than just guessing. This article will reveal to you how to execute keyword research in a reasonably straightforward and accessible way.


How to perform keyword research?


There are six essential measures to adopt when conducting keyword research. The ultimate objective is to obtain a list of extremely targeted keyword phrases that characterize your website content effectively. Let’s look at this process in more detail.




Begin developing a list of words and phrases that you think your target market would use to characterize your products or services. Think about how your buyers would discover you on the web. What kind of stems, such as ‘How to’ or ‘Where can I’ would they use and what about local modifiers such as ‘Brisbane’ or ‘Australia’? Would your customers use modifiers such as ‘free’?


As you can understand there are many variables to take into account, however, the most important part is to think like an everyday buyer and how they would deal with searching for your products or services.


Using a research tool


Making use of a keyword research tool to mine your keyword data will allow you to figure out which phrases have the finest combination of demand, relevance and attainability. All of this can be done with Google AdWords Keyword Planner, however, paid tools such as WordTracker offer more advanced insights into competitive analysis, coupled with additional data from Bing and Yahoo! search engines.


In the Google Keyword Planner, for example, use the first option on the home page, ‘search for keyword and ad group ideas’. This option will supply you with exact match search results and keyword suggestions, providing you info on the popularity of your keyword phrases as you have recorded them.


Refining your keywords list


Since Google Keyword Planner is developed to support Google Ads, your final results will be grouped into two sections: Ad group ideas, and Keyword ideas. Click on the Keyword ideas tab to take a look at a comprehensive list of keyword suggestions sorted by monthly average searches.


Mostly all research tools will offer you recommended keyword phrases very similar to your originals, however, they supply you with valued insights into the distinct language your target market uses to browse for your products or services. These insights can help you in building and refining your keywords list, as well as assisting you with your product and content roadmaps.


Verifying keyword relevance


Now, you’re going to have a substantial list of keywords so it’s vital that you sort through this list using relevance as the primary criteria. This means keywords that directly describe your products or services or the content of your landing page. If a phrase doesn’t describe your content concisely and effectively, simply remove them. Do not attempt to fool Google, or your clients, by choosing loosely relevant keywords.


Verifying keyword demands


Regardless if you’re an SEO advertising expert or a small business owner doing it yourself, you’ll be in a position to determine the demand of a keyword phrase by examining the average monthly searches in Google Keyword Planner. A huge search volume implies that not only is a particular phrase very prominent, but that at this time, this is the precise language that consumers are choosing to discover your products or services. Using keyword phrases in high demand will optimise your website considering that Google will find your content remarkably accurate.


It is normally best to utilize a blend of long-tail keywords (very specific, low demand), and general keywords (high demand), to make sure that you connect with each of your target market’s preferences.


Competitive Analysis


Now that you comprehend your keyword relevance and demand, it’s important to analyze what your competitors are doing. Do a search for a keyword in your refined list. If you see results for comparable products and services, or extremely competitive brands, then this is fantastic! Study the style of language the top results are choosing, and strive to find weak factors in their web pages so you can improve yours. It’s important to have a comprehensive idea of where you stand with your competitors. You don’t need to be the number one search result to prosper, you simply need to be competitive.


Your keyword research doesn’t have to take up a lot of time and effort. But when there are more crucial things on your plate, it’s time to call in the experts. If you’re searching for an SEO advertising agency to help you with your keyword research planning, contact Internet Marketing Experts Lismore on 1300 595 013 or visit


How To Write Great Content – Fast

Internet Marketing Experts Lismore

Blogging is among the most powerful SEO and online marketing approaches that an organization can make use of. The value of creating quality and eloquent blogs on a regular basis are largely underrated. Look at some of the following statistics:


Blogging generates 55% more website visitors


Blogging generates 97% more inbound links and 126% more leads


Blogging attracts 434% more indexed pages in search engines


With all the SEO and online marketing benefits, there’s no secret why there are countless online blogs these days. Developing useful content on a regular basis has become more valued than ever. So how do bloggers put together quality content fast? This article strives to show you how.


Utilize Templates


There’s nothing worse than looking at a blank page and not having an idea where to start. One practical solution to this plaguing challenge is to make use of templates. There is a reason why specialist online marketing and digital agencies make use of templates– because they work!


There is only a small number of various blog types– How to, essay, review, interview, etc. Having a common template for different blog types is a reliable way to evade hours of procrastination. Templates give you the structure for composing an article, allowing you to start wherever you prefer. You really don’t need to invest hours creating complex templates for every blog type. Just spend an hour tomorrow developing templates for every blog type and see how it suits you.


When new ideas strike, write them down!


Undoubtedly, the most challenging component of writing is thinking of a good idea. Sitting down and attempting to develop new ideas can be a painful process. It’s never easy to come up with ideas under pressure, yet when you’re in the shower or trying to sleep, they never seem to end! It’s common for ideas to come at random moments, so when they do, write them down. You don’t need to keep a pen and paper in your bag day in and day out. There are a variety of apps that are easy and simple to utilize.


Apple Notes – for those of you with an iPhone, this is a built-in app that also synchronizes with your iMac.


Evernote – a great app that you can use on your phone or computer, which also synchronizes with both devices.


Springpad – If you prefer to use different multimedia including audio, video or picture notes, this app will be ideal for you.


Write in your own voice


Amongst the greatest secrets of experienced writers is to write in one’s own voice. Quite a few writers make this basic error for many different reasons– they may not be confident enough or they may feel a different voice may sound more powerful. The fact of the matter is that each person has their own unique style and tone.


When you aim to write in someone else’s voice, it just does not sound natural and takes a significant amount of time to make it sound authentic. A number of writers may also attempt to twist or redefine their personal style, eager to sound more like their favourite writers. But this is just swimming against the current. Find your own voice, use an appealing tone and you will write much better content much faster.


Get rid of distractions


Writing takes a lot of mind power, so it’s easy to give into temptations like Facebook, Twitter or TV every once in a while. Search for a quiet place with no distractions and you will be amazed at how much better and faster you will write. Distractions not only occupy time, but they make it more challenging for you to start writing again, creating an unproductive cycle that is tough to stop.


In the event that you can’t avoid background noise like myself (wife and three kids at home), have a go at listening to some music to help drown out the noise. Or take your work somewhere else, such as a library or café, to make it easier to concentrate.


Write the Introduction Last


My personal favourite tip is to write the introduction last! The intro is regularly the most crucial and time-consuming aspect of the writing process. It introduces the ideas, arguments and direction of the rest of the piece, so it is normally helpful to write it last. You may discover additional ideas when writing the majority of your article, so you can save a lot of time editing by simply leaving the introduction to the end.


If you follow these steps, I’m confident you will discover that your writing quality and speed will improve noticeably. Despite this, time pressures generally make it too troublesome for you to service a regular blog. In these cases, why not outsource to a digital agency or online marketing company? You’ll discover that the costs of doing so will be worth the SEO improvements. For a trusted and reputable digital agency who can help you with your writing needs, contact Internet Marketing Experts Lismore on 1300 595 013 or visit