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This Is Why Your Content Marketing Isn’t Performing (And How To Fix It!)

In today’s hostile environment of online marketing, there’s no question that content is king. Content is everywhere and people love consuming it! It should come as no surprise that content is at the heart of nearly all marketing techniques, with nearly 94% of small businesses directing their efforts on content marketing. Having said this, with countless companies now concentrating their marketing initiatives on content, it’s becoming more and more tricky to stick out from the crowd and make your content marketing engaging and effective.

 

Have you tried content marketing only to find that you’re not getting the desired results? Well, you’re most likely one of many companies that are in the same boat. Don’t give up though, there’s no question that content marketing is among the most helpful ways of developing your customer base. So, here are 4 reasons why your content marketing might not be performing and importantly, how you can fix them!

 

  1. You don’t have a strategy

 

Just like any investment, if you don’t have a strategy and assigned KPIs to measure results, how can you possibly improve? Submitting blogs and sending tweets are fantastic, but if you don’t have any aims then you’re simply aiming in the dark. For you to craft interesting content that visitors will engage with, you need to have a clearly-defined strategy that should align with your business goals.

 

Whether you wish to enhance brand awareness, website traffic, or conversion rates, your strategy should incorporate KPIs coupled with short-term and long-term goals. These marketing goals should complement your business goals so you have a clear understanding of your viewers, the purpose of your content, and the types of content that will work best for you.

 

  1. Your content is not unique

 

With the massive number of online companies nowadays, it’s essential that your content is distinguishable from others. Too many businesses will develop content without inspecting the competition and subsequently construct content that simply gets lost in the crowd. Your content should be appealing, engaging, and most importantly, offer value to users by presenting solutions to common pain-points in your niche. In addition to this, different types of content suit different communication techniques, so take into account the most effective ways you can accomplish this, either through video, infographics, diagrams, or even just thought-provoking or entertaining text.

 

  1. You don’t promote your content

 

Some of the biggest errors that small businesses make with their content marketing is that they don’t actually market it! Even if you’ve constructed the most ground-breaking article the planet has ever witnessed, who will see it if they have no idea it exists? In order to flourish with your content marketing, it’s paramount that you advertise your content through all available networks, including:

 

Social networking sites (Facebook, Twitter, Google+, Reddit).

Email newsletters.

Adding internal links to your articles.

Pitching to influencers and bloggers in your industry.

Proposing it as a guest post to bloggers in your sector.

Providing links to your content when commenting on other forums and blogs.

 

  1. Your content is not search engine friendly.

 

Content represents a substantial portion of your SEO, so it’s essential that your content is SEO friendly and never use black hat tactics to attempt to enhance results. Keyword stuffing is a frequent mistake that companies will make in their content creation, in addition to duplicate content, using the wrong keywords, and not optimising their meta tags.

 

Undertake some homework to identify the most effective keywords that your target audience would use to find your content. Also, use meta tags to your advantage to attract more readers to your blog. Search engines always intend to deliver the best content to users, so if your content is engaging then other sites will link to it, increasing the chances of acquiring more high-quality, reliable links from relevant businesses.

 

At the end of the day, there could be thousands of reasons why your content marketing isn’t delivering you the intended results, however the aforementioned recommendations should deal with most of them. If you’re intending to invest in content marketing, you can’t do it half-heartedly. Perform as much research as you can about your target market, your competitors, and your keywords, and create meaningful content that your audience will naturally engage with.

 

If you’re contemplating giving up on content marketing due to substandard results, connect with Internet Marketing Experts Lismore who can point you in the right direction. Phone 1300 595 013, or alternatively visit our website for additional information: http://www.internetmarketingexpertslismore.com.au

 

SEO Tactics To Forget About in 2018

In today’s competitive market of digitalisation and globalisation, it’s paramount for firms to use online strategies and techniques that increase their visibility to customers that are actively searching for their products or services. Search Engines are undoubtedly the most influential programs that will influence your online exposure, and consequently your website traffic, conversion rates, and ultimately success. Search Engine Optimisation (SEO), therefore, is used largely by most websites to improve their Search Engine rankings, otherwise referred to as ‘Search Engine Results Pages’ (SERPs).

 

SEO can be a brilliant investment that will enhance your visibility and conversion rates, or if used incorrectly, can cripple your rankings and visibility, thus having the opposite effect. The problem with SEO is that its algorithm is endlessly changing, and most website owners don’t keep up to date with the newest SEO trends. SEO tactics that worked in 2017 may not necessarily be effective this year, and popular SEO techniques from five years ago may result in your website being penalised today.

 

As opposed to focusing on the top SEO techniques that website owners should be committing to, we’re instead going to delve into the top SEO tactics that will actually penalise your website and therefore should be totally forgotten in 2018.

 

  1. Keyword Stuffing

 

Keyword stuffing is a typical mistake that many website owners make to try to heighten their SERP results. Keyword stuffing is pretty much the same as it sounds – adding as many keywords/phrases to a websites content or meta tags in any way possible. Search Engine spiders or crawlers can rapidly determine how many times a keyword has been utilised and will penalise websites for severe keyword stuffing. Rather than keyword stuffing, website owners should concentrate their efforts on the sub-topics and related information behind the keywords/phrases themselves.

 

  1. Aggressive Link Building

 

Link building has been around since the creation of SEO, and its proficiency as an SEO technique has advanced fairly quickly ever since. Whilst link building is still amongst the top 3 SEO tactics in 2018, aggressive link building will unquestionably result in your website being penalised. Google weighs links highly as a ranking factor simply because links are a public endorsement which corresponds with valued information on a website.

 

Aggressive link building takes place where links are garnered in a synthetic way. Examples of this is where links are stationed in poor link directories, buying links, link schemes, and other spammy tactics. This SEO tactic will lead to penalties for a website and should be discarded, instead being substituted with a link building strategy that is more user-focused and marketing based.

 

  1. Excessive Internal Links

 

One outdated SEO tactic that lots of folks still consider to be effective is excessive internal links. There is a frequent misconception where websites which contain a large amount of links to other pages within the website will help their SERP results. The purpose in doing this is to enhance a website’s backlink profile. This is certainly not accurate, as excessive internal links within your website will do more harm than good.

 

  1. Not Identifying Technical Problems

 

The backend of a website plays a considerable role in SEO, so it’s important not only to uncover any technical problems that may hurt your SERP rankings, but also keep up to date with the latest best practices. For instance, Google has just released an update relating to SSL encryption, so if a website doesn’t obey this update now, it will be penalised. The most prevalent technical issues that affect most websites today are:

 

Slow loading page times

Mobile errors

Duplicate content

Improper redirects

Unintentional blocked pages

 

  1. Not Optimising Images

 

One of the most neglected SEO tactic that will help your SERP rankings relate to the images within a website. Optimising your website for image search is a terrific way to bolster your SEO, and this can be done largely with the image filename and alt attribute. For instance, rather than supplying an image with a filename of home1.jpg, website owners should instead try to use a keyword that describes the image. In addition, a typical mistake with images is keyword stuffing the alt attribute.

 

There’s no question that a successful SEO strategy will enhance a website’s SERP rankings and visibility, however due to many websites abusing SEO techniques in years gone by, Search Engine’s SEO algorithms are consistently changing and it’s crucial to keep up with these changes to thrive in today’s online marketplace. If you require any assistance with your SEO strategy, or simply haven’t updated your strategy in the last few years, get in touch with Internet Marketing Experts Lismore on 1300 595 013, or visit our website for more information: http://www.internetmarketingexpertslismore.com.au

 

An Idiots Guide To Twitter – What To Know and Understand

Are you new to social networking and want to learn the basics of one of the best platforms around the world? Well, you’ve come to the right place! Twitter is a social networking service where roughly 330 million users engage with each other through short messages of up 280 characters. At this point there’s more or less 6,000 tweets being sent through the internet every second, differing from basic text messages to images, videos, gifs, memes, and much more. Twitter is one of the most beloved social networking sites and is very different to other social networking giants like Instagram and Facebook.

Twitter is a platform where members share a variety of information; from jokes, politics, news, or just universal thoughts about vague topics! Instead of having a circle of friends like Facebook, Twitter is built upon followers (not always friends) so not only can you socialise with friends, but also your favourite politicians, journalists, and sport stars as well. Everything you submit on Twitter is available publicly for anyone to see, but don’t panic, you can conveniently modify your preferences to private if you wish to.

 

The initial step in understanding Twitter is to be aware of the basic terms and lingo used. The following lists the most conventional vernacular:

Tweet – A 280-character message

Retweet (RT) – Sharing a tweet created by another user

Feed – The list of tweets you’ll find on your homepage from individuals that you choose to follow

Handle – Your username

Mention (@) – A way of mentioning other users in a tweet (e.g. @EAGames). Any person mentioned in a tweet is notified, being an easy way to communicate with other members publicly

Direct Message (DM) – A private message (280 characters) sent to another member. You can either choose to accept DM’s from all members or just people that you follow

Hashtag (#) – A keyword or phrase used to describe a topic or theme in a discussion (e.g. #Vegans). You can locate tweets from all users that mention a specific hashtag by clicking on the hashtag itself.

Creating an Account

Creating an account is simple and easy, just download the app or head to www.twitter.com and click the signup tab. The full name you enter will be your display name, but this can be changed as often as you like. Decide on a username (or handle) so users can mention you by typing the @ symbol in front of your username. After you’ve typed in your telephone number for validation purposes, selected an avatar, and created a quick bio about yourself so others can see your passions and interests, you’re all set to go!

Joining the Twitterverse

As mentioned previously, Twitter isn’t about friending, it’s about following. Not only can you follow your friends, but also any other identities of which you’re an admirer. Once you’ve subscribed, Twitter will provide a basic type of setup wizard to help you start, like recommending some users that you may be interested in following. You can grant Twitter permission to explore your contacts list to locate any of your friends that are already using Twitter. Following friends and other users is very simple, and once you’ve begun following certain users, Twitter will continue to provide suggestions for other users to follow based upon the types of users you’re already following. All the tweets of your followers will be visible in your Feed, so the more you follow, the more Tweets will appear in chronological order in your Feed.

Tweet Something

You can Tweet anything you like, as long as it complies with Twitters rules and guidelines (https://help.twitter.com/en/rules-and-policies/twitter-rules). This includes mentioning other users (@), promoting a topic or theme (#), or Retweeting other user’s comments (RT). Simply click on the ‘Compose New Tweet’ button and you can Tweet text, videos, gifs, photos, images – a full range of different media that can be uploaded via your device. Remember though, videos can only be up to 2 minutes and 20 seconds in length, however photos and images do not count towards your character limit, which is awesome!

Once you understand the basics of Twitter, the world is literally at your fingertips! You can keep up to date with the most recent trends, be the first to view viral posts, and connect with your friends and favourite personalities in a simple and user-friendly platform.

Once you’ve got the ball rolling, the rest will fall into place naturally, so why join the Twittersphere today? If you need any guidance with getting started on Twitter, simply speak to Internet Marketing Experts Lismore on 1300 595 013, or visit our website for more information: http://www.internetmarketingexpertslismore.com.au

 

What Are The Key Organic SEO Ranking Elements For A Website?

 

If you’ve just developed your first website and are interested in the ways in which you can improve your organic search results, then you’re certainly on the path to success. SEO is one of the most reliable marketing tools because it enables you to get your message in front of possible consumers that are directly looking for your services.

Regrettably, the answer isn’t very straightforward! Google’s search ranking algorithm is effectively its secret to success, so it’s incredibly convoluted and has over 200 variables that account for the listings in its Search Engine Results Pages (SERPs). The good news is, not all variables are created equally, so you can focus on the most crucial variables that will have the biggest effect on your SERP listings.

It is very important to appreciate that the weight of each variable is adjusted over time, so Google will place more priority on particular variables according to user behaviour and how Google believes it can maximise the user experience. Having said this, most of the leading organic SEO ranking variables have been in the same position for a number of years now, so understanding these top variables can give you a greater understanding of how you can optimise your organic search results to enhance website traffic, customer engagement, and ultimately sales.

  1. Content

A great priority is put on content because Google wants to rank the most relevant websites at the top of its search results listings. The recent Hummingbird update enables Google to understand a website’s content structure and how this content adds value to prospective consumers, so formulating quality content set in a natural tone will be compensated with higher rankings. Including articles in your website such as detailed tutorials, guides, and how-to’s is a terrific start. Likewise, the more content you have, the better it will rank in search results. SerpIQ (https://serpiq.com/) has assessed the top 10 search results and discovered that the top positions contain content that is approximately 2,400 words in length.

  1. Backlinks

For over a decade now, backlinks have been one of the most significant variables in SERP listings since the more links there are to your website from reputable sources, the more trusted your website is regarded. The flip side of the coin is true as well though, so be careful not to create links on spammy or uncredible websites or your rankings will go down! Matt Cutts (https://www.youtube.com/watch?v=iC5FDzUh0P4) from Google explains that backlinks will lose value in time as Google tries to find new ways to evaluate websites, but for the time being, link building is still the best gauge of relevancy and authority.

  1. Mobile Optimisation

With more users now searching from mobile devices than desktop computers, there has been a significant shift towards optimising your website for mobile devices. Google is already experimenting with mobile-first indexing, which signifies that Google’s index will soon crawl the mobile version of a website as opposed to the desktop version. If your website isn’t currently mobile-friendly, you better get started but beware not to release it until it’s 100% complete or you may be penalised. Page loading speed is a vital factor for mobile optimisation, so strive to have mobile pages loaded within 2 seconds to make certain your website is genuinely ‘mobile-friendly’.

  1. Other Technical Factors

There are lots of other technical variables that will considerably determine your SERP listings, such as security, headings, anchor text, and interstitials. There is a strong correlation between high ranking websites and those that are SSL encrypted (HTTPS), and this is very easy to install if you haven’t already done so. Furthermore, make sure your landing pages have a H1 or H2 heading in the source code, as this has been found to correspond with higher rankings. Other factors such diverse and organic backlink anchor text and less on-page ads and pop-ups will also improve your organic search results listings.

  1. Keeping up to date

Google’s search ranking algorithm is always transforming, meaning that SEO techniques are always changing also. Although there more than 200 variables in Google’s search ranking algorithm, Google has placed great significance in recent times on rich content, quality links, and a seamless mobile experience. Trying to focus on all Google’s search ranking variables will prove to be ineffective, but if you concentrate on prioritising the abovementioned variables in your SEO efforts, you will be ahead of the competition.

If you need any advice in ways to properly execute any of the above SEO techniques, don’t hesitate to speak to the digital marketing specialists at Internet Marketing Experts Lismore by phoning 1300 595 013, or alternatively visit their website for more information: http://www.internetmarketingexpertslismore.com.au

Top SEO Trends In 2018

 

Online presence is a crucial ingredient to any businesses strategy, however the digital landscape is in a constant state of change so it’s imperative to stay on top of these changes to ensure your online visibility is optimised. Google releases between 500 and 600 updates each year, with the majority of them merely tweaking their secretive search ranking algorithm. With Google being such a tremendous force in today’s digital world, Search Engine Optimisation (SEO) has become increasingly important for businesses to increase their website traffic, customer engagement, and essentially their earnings.

User behaviour is changing rapidly with new technology, so Google must monitor these changes and enhance their search algorithm respectively to ensure the user experience is as smooth as possible. If a website is going to thrive online, they too must stay on top of the changing trends in SEO. Actually, using out-of-date SEO methods can lead to penalties that reduce a website’s search engine results page (SERP) listings, so here we’ll discuss the top SEO trends to bear in mind for your website in 2018.

Voice Search

Many users are now choosing to utilise voice searches rather than standard keyboard searches, so this will organically be a top SEO trend in 2018. Voice searches are faster and more convenient, which is why it isn’t surprising that 1 in 5 online searches stem from voice queries. If the current increase in voice searches continues at the same pace, nearly 50% of all online searches will be performed via speech by the year 2020!

What this means for websites is that they should begin adding more long-tailed keywords into their SEO strategy, particularly those with a natural conversational tone. For example, if a website has a keyword phrase like “best Sydney restaurants”, it could also be followed with a phrase such as “Where are the best Sydney restaurants near me?”

Link Building

Link building has always been an important tool for SEO, and this will continue to be a decisive element in determining SERP listings in 2018. Generating valuable links to trustworthy websites is still the simplest way for Google to figure out if a website is trusted, so adding value through quality links that helps you construct an authority in your target niche is a remarkable strategy.

Having said this, the trend towards link building is now more long-term, so having links from sites applicable to your industry and referral traffic will be very valued in the near future.

Mobile Optimisation

Since 2015, online searches by mobile devices has surpassed that from computers and laptops, so Google has made it very clear that websites that are optimised for mobile devices will be ranked higher in SERP listings.

The reason that mobile optimisation is a top SEO trend for 2018 is because Google has publicised that they are experimenting with mobile-first indexing, which clearly implies that mobile optimisation will be prioritised in the upcoming year. If your website hasn’t already been optimised for mobile devices, now is most definitely the time to start!

Accelerated Mobile Pages

Website loading speeds play an essential role in SERP listings, and Google’s search results algorithm will clearly favour those with quicker speeds. As a matter of fact, Google has designed an open source project that helps websites to load pages faster on mobile devices. The project named ‘Accelerated Mobile Pages’ (AMP) allows individual web pages to load 4 times quicker than regular pages, and uses only 10% of the data in doing so!

While AMP is not directly influencing SERP listings yet, it will impact other areas closely related to Google’s search results algorithm, including bounce rate and session duration of users. AMP can be simply installed into HTML or JavaScript code, but plugins will be needed for content management systems such as Drupal and WordPress.

How To Work On SEO For Your Website in 2018

While more traditional SEO techniques such as link building will still be productive in 2018, there are other emerging trends that Google is addressing in the future which may considerably change the practice of SEO. It’s clear that SEO is already shifting to keep up with changes in user behaviour and to maximise the overall user experience. By recognising the latest SEO trends and employing strategies now, your website will be optimised and ready to enjoy targeted consumers from higher SERP listings.

If you have any questions or concerns about how you can optimise your website to adapt to the latest SEO trends, get in contact with Internet Marketing Experts Lismore on 1300 595 013, or visit their website for more details: http://www.internetmarketingexpertslismore.com.au