Marketing

Top Benefits of PPC Advertising

There is a myriad of internet marketing strategies that can help websites in boosting their traffic, conversion rates, and brand awareness. Among the best online marketing tactics is Search Engine Optimisation (SEO), where the goal is to optimise your website for Search Engines, both on-page and off-page, to increase your organic search results listings. Although SEO has proved to be very successful, it takes a good amount of knowledge, time, and money to see fruition.

 

What if you want to see results immediately? Regardless if your website has recently been published or you’re a small company that simply can’t contend with the marketing budgets of nationwide competitors, Pay-Per-Click (PPC) advertising is a reliable tool that can assist you by placing your advertisements in front of users who are actively looking for your services or products.

 

Basically, PPC is an advertising model used to increase traffic to websites. Website owners put together ad campaigns with specific targeting metrics and basically pay Search Engines every time their ad is clicked. PPC ads are normally created through Google AdWords or Bing Ads and are inserted at the top of SERP listings before any organic results. The rewards that many websites garner from this sort of advertising is invaluable, so here are the top benefits of PPC advertising for your organisation.

 

Measurable Results

Among the top benefits of PPC advertising is the opportunity to assess and track your results in real-time. Whether or not you set your daily budget to $5 or $50, there are an array of high level performance indicators that can be gauged, including impressions, clicks, cost-per-click, conversions, and ROI among others. These metrics enables website owners to immediately determine the success of their campaigns and quickly make tweaks where necessary to improve performance. In contrast to other advertising tools, PPC allows you the freedom to customise and track metrics in every campaign and monitor success depending on your advertising objectives.

 

Quick Entry

PPC allows any type of business to start their advertising efforts quickly and conveniently, without presenting too much risk with the capacity to arrange a maximum daily budget. Although SEO is a very efficient strategy, it regularly takes many months to see results so if you’re a new company that needs to raise traffic and brand awareness as soon as possible, PPC is ideal for you. Building ad campaigns is all done from the PPC platform, enabling websites to cast a wide net to generate new leads and customers by promoting ads at the top of SERP listings.

 

Highly Targeted Traffic

PPC advertising enables you to customise your campaigns so they only show to highly targeted customers. Google AdWords allows you to target customers based on keywords, interests, location, and the times and days you wish to display them, empowering websites to spend their advertising budget only on their niche market. Websites can then assess the metrics that were used in conversions and revamp their future campaigns based upon this feedback. Advertisers often take a multi-layered approach to begin with and narrow down the specific metrics of a campaign that works best for their individual target market.

 

Valuable Data

Being able to export the results of an ad campaign and evaluate particular metrics provides websites with valued data which can be utilised in other marketing methods. Alongside this, websites can rapidly uncover impression, click, and conversion data for every keyword or phrase used in their ad campaigns which strongly helps in their SEO endeavours. PPC also allows websites to find data about their comptetition by employing 3rd party tools such as SpyFy and KeywordSpy, enabling them to establish a profile of their competition and what market share is available.

 

As you can see, PPC is a valuable marketing tool that is ideal for all types of organisations. Not only are advertisers in complete control of their budget, ad campaigns, and target audience, the data acquired from real-time results provides invaluable feedback to bolster future marketing efforts. The best aspect of PPC advertising is that there is hardly any risk involved with set daily budgets, so why not give it a go today?

 

If you need any help in building your PPC ad campaigns, speak with Internet Marketing Experts Lismore on 1300 595 013, or visit our website for additional information: http://www.internetmarketingexpertslismore.com.au

 

The Battle of the Brands

Your Website SEO Strategy in Lismore is still absolutely about keywords, but there really is one issue that some companies face when they try to optimise for certain Keywords.

A Pay Per Click or AdWords campaign will also help you learn about which keywords operate well in your niche and boost your Website SEO Strategy. I remember I think I spent about a year stressing about one certain keyword that, no matter what I did, I could not get on the very first page of Google. The reason was simple; it was a word that falls under the classification of a ‘Branded’ keyword, and Google even with all your SEO efforts will never rank a non-branded site in front of the branded sites.

For example, if you sell Yamaha Pianos in a retail store in Lismore, it would be fantastic if for anybody that searches for ‘Yamaha’ in Lismore your site will show up but it most likely won’t. Possibly if they look for ‘Yamaha pianos’ you still may not show up. Why? Because Google will typically reserve the ‘Yamaha’ search ranking result for Yamaha the brand themselves and not some store of that brand. Yamaha is a world renowned brand name and for Google to put anything other than Yamaha.com at No1 would be a real step backwards for a search engine. This is what I mean by branded sites.

However, I understood the magic of long tail keywords. Once I found out that I could control all sorts of long tail searches it was easy to shift my focus and enhance my Website SEO Strategy. Once I had re-directed my method the visits to my websites enhanced massively. So take it from me, living life in the long tail is really fulfilling. Bear in mind – Your Website SEO Strategy is about making money, not where you appear in a Google search.

If you are interested in learning more from an SEO Professional, call Internet Marketing Experts Lismore on 1300 595 013 or visit, www.internetmarketingexpertsLismore.com.au

Digital Advertising Lismore – Your Essential starting resource for your SEO and Marketing Campaign.

Digital Advertising in Lismore is so crucial notwithstanding whether you are a small business or a large business. And if you have tried your hand at SEO and Marketing, or perhaps if you have no idea where to begin then this is a great place to start.

Your Fundamental starting resource 2

Over the previous ten years I have devoted a ridiculous amount of resources and energy figuring out the best way to get my websites generating income. If I had not had such bad experiences I don’t think I would ever been forced into learning this material for myself. So keep in mind, and listen to a few of the lessons I have learnt so you can get the very best start possible, especially if you are a local business owner in Lismore, or if you are just beginning with Digital Advertising.

1.) The biggest thing that I wish to explain is that your SEO Campaign will take time and you cannot be hesitant. I don’t want you to be gambling away your life saving on some passing trend, but rather I wish to try and make you mindful that you can’t succeed without devotion.

– When you have your first advertising campaign. Don’t shell out $2 and make a fuss that it didn’t work. You need to make a commitment.

– You furthermore can’t just conduct your campaign for a day. It takes a minimum of a week to get a proper appreciation for an ad’s success.

2.) When you are creating content, don’t just replicate everyone else, your Digital Advertising are going to be far more desirable if you be unique and look to what is missing from your market. The best thing you can do is to fill up the gaps in our niche business. This means that if everyone seems to be moving to blogs, produce infographics. Think outside the box, acquire video software and produce something extraordinary.

3.) Look to making a calendar to keep track of your content. This will help you not only recall what sort of posts or content you have made, but is necessary for planning ahead. Among my favourite ways to increase engagement is to recall over past months or years of content and upgrade blogs, or rediscuss ideas, and don’t only use this for your Digital Advertising or content creation, think outside the box, get organised and begin to see what is being profitable, and what still needs improvement.

4.) Some resources that I would certainly advise that you consider include some great research tools as Google Adwords’ Keyword Planner tool and ubbersuggest if you want a little something diverse.

– If you need to produce graphics, www.canva.com is fantastic, simple and easy to use for all your visuals needs, it is click and drop with ample pre-sets.

– When developing infographics, have a look https://infogr.am/ it is a quick way to make a visual representation of data or information without needing to work with a designer or resort to using Microsoft Excel pie charts.

– Plus one tool for an overlooked part is https://followup.cc/ it is a Gmail plugin which will aid you through scheduling and planning because it lets your remember of customers and contacts that you need to follow up with. It gives you email prompts and lets you keep track of people so that you can boost your effectiveness and guarantee a more professional image to your contacts.

5.) Essentially when it relates to measuring the success of your Digital Advertising, it can possibly be rather testing to see how your business is going compared to your competition in Lismore or even around the country. But the ideal way to get a real impression is to not fall into the trap of looking only at the general ‘reach’ of your content, but rather its ‘consumption. This means the number of times it has been downloaded, clicked on, commented on, viewed, shared, and effectively how much revenue it could be said to have generated. You need to look at all of this data, and see what the real result has been because while there may be thousands or millions of consumers looking at your content as a Lismore company, if nobody engages with it, then it is a wasted effort.

As the CEO of Internet Marketing Experts Lismore I have seen some of the best, and most unfortunate tries at Digital Advertising therefore we don’t waste any time or your effort in developing real results for SEO campaigns. To find out more contact us on 1300 595 013 or visit, www.internetmarketingexpertsLismore.com.au.

SEO Advertising Lismore — What will 2016 hold for local small business?

SEO Advertising in Lismore is a challenging thing, and as we enter 2016, people are in a frame of mind where they reflect back on the year that was 2015, and try and determine what life holds in store for them next. This is of course, tough. You can certainly never find out what is around the corner, but if you find out the important parts of the past and look for patterns you can get a better understanding. This is particularly true for SEO. I hope to try and explain to you some of the major news that have been arising in 2015 throughout the Lismore SEO sector and the globe. From this with any luck together we can try and figure out where to focus our efforts, this will be specifically beneficial if you are a local Lismore business.

Think Local

This is the greatest developing trend and it is going to keep increasing in importance. This means that if you are anLismore company and you are looking for local clients, then this is fantastic. Launching with the changes from Google Pigeon, we saw an arising trend that local Lismore searches were actually ranking higher than business with national headquarters, or even places on the other side of the city. Why? Because with local searches people want to know what is near them! In 2016 this is going to grow even more taking into consideration the recent Google search quality ratings guidelines http://static.googleusercontent.com/media/www.google.com/en//insidesearch/howsearchworks/assets/searchqualityevaluatorguidelines.pdf and also considering the My Business API as well as other things Google has been up to in 2015 will likely prove that they are investing more time and weighting into local search powers. So with that in mind, there are a few technological areas that will be appearing even more in 2016, so keep an eye out for them to help with your local search efforts.

Local-boosting tech patterns

There are a few technology areas which are swiftly growing overseas and are beginning to emerge in Australia and it won’t be long before they gain appeal in Lismore.

Mobile wallets

Society is getting more and more used to carrying around less money and slimmer wallets. Especially with the worldwide sweep (or swipe) of PayWave or PayPass over the past few years and other swift ‘contactless’ paying technologies we are moving towards mobile wallets. This will mean 2 points for a local Lismore business. 1– you should be keeping an eye on growing trends, and make sure you have the capacity to actually let people pay– for example, if you are yet to get a PayWave or RFID reader for your ship, then get one. And 2– you can start making use of the mobile nature of paying. This means advertising and marketing, coupons and other fantastic offers that you can send to people on their phones and therefore straight into their wallets.

Beacons

Beacons are something that has had expanding use overseas and we are finding them locally now too, but they are essentially other ways of getting offers to people locally. It works through Bluetooth, or even a free Wi-Fi, and it just simply provides information or a discount to people who connect or sign up to the Beacon. This means that people at your Lismore store, or even taking a walk past the area will be given more incentive to actually enter the store and make a purchase. It’s an ingenious promotion and marketing tool that will continue to grow in 2016, but I wouldn’t be surprised if technology and innovation changes this even further throughout the year.

Apps.

We also will see even greater use of Apps such as Snapchat and Periscope for creative ways such as advertising. This has been seen in America with national campaigns run by Dunkin’ Donuts and Taco Bell using these apps. It is amazing how many people can keep reinventing ways to get their business out there, and the same could be done for your local business in Lismore. Be creative and even research what other individuals have done, especially when it comes to social media– if you see something you like, remember of it and find a way to integrate a similar idea into you own campaign.

My last pieces of parting advice– and these are things that you can possibly do at this moment, today– would be to sign up to a fresh Social Media account. Facebook, Google +, Instagram, Pinterest. Pick one you don’t have for your company yet and start a new campaign to reach a new audience. As you reach new people, you will grow your reputation at a local Lismore level, and also boost your authority and perhaps even become a resource for people. This all goes towards your local SEO efforts which are key in 2016. So you will probably notice that the future actually looks efficient for Local businesses with trends and technology pushing for even greater interaction at a ‘community’ level. This is great for Lismore businesses, so I hope that you are as thrilled as I am. Keeping that in mind, if you are looking for more SEO advice, or are planning to improve your SEO efforts, then contact Internet Marketing Experts Lismore on 1300 595 013 or visit, www.internetmarketingexpertsLismore.com.au

SEO Internet Marketing Lismore in 2016 – A Sweet Opportunity

Lolipoop

SEO Internet Marketing Lismore  can provide a world of options In the world of SEO, especially when it comes to producing content for your Lismore business. But don’t choose all options – choose the correct ones that work for your business. To take the classic ‘kid in a candy store’ cliché, you may be ecstatic to see all of these fantastic ideas ahead of you, from Images, to Videos, to Blogs– but if you gorge yourself on every little thing while only take half a bite out of the possible wonders, then not only are you going to end up ill and appearing a fool, but you won’t have really done any one task effectively.

So let’s chat about the Lismore ‘Content Candy store‘.

Well, content (as we all may know) is a comprehensive and expansive term provided to the parts of your website that your customers and audience can view and interact with. This can be visual, literary, or even stretch beyond the website into day-to-day events or tasks.

Content

Content is the atomic particles of all digital marketing‘– Rebecca Lieb, Analyst, Altimeter Group

Content includes, but is not limited to the following:

  • Images, pictures, Gifs
  • Web page content
  • Written articles
  • Blog posts
  • Guest Posts
  • Social Media updates and content
  • EBooks.
  • Reports.
  • Brochures.
  • Catalogues.
  • FAQs.
  • Videos.
  • Animations.

It’s essential to choose a broad range of content that can aid you in interacting with your audience in Lismore while still developing a balance and flow that you want your label to represent. One way to do this is by experimenting with different ways to find your brand’s voice. For example, if you haven’t thought of enlivening your content with animation, possibly approach someone and get an idea of what they could do for you. Research the opportunities and don’t be afraid to keep trying several ideas until you find the approach that is not only right for that specific situation, but right for your Lismore business.

Because as you are most likely aware, content creation doesn’t have to stop at your website. The creation of off-site content is an exciting and useful way to expand your brand and add to your link profile and target market. This opens you up to a new area of growth. If you are writing great content then you ought to try and share it around, publish both on-site and off-site to maximise visibility.

Make sure you keep the most suitable content for your own website, the content that is keyword-rich and really helps to engage with the audience, but there is no harm in having some pieces externally bringing in more communication with your website. This off-site content is just one of the very best ways to build the visibility for your brand and establish a name for you that is associated with premium content.

But be cautioned, often people go too far with this, as was viewed in pattern of guest blogging a few years ago. Don’t select all options, choose the perfect ones that help your business– Don’t grab every little thing in the Candy Store.

You need to start thinking about what will be really beneficial to you and your company and then act from there, if content is going to be stretched thin or not actually help, then don’t throw away your time and money on it, simple. If you have any fantastic ideas, or want to chat, simply call Internet Marketing Experts Lismore on 1300 595 013 or visit, www.internetmarketingexpertsLismore.com.au.