The Battle of the Brands
Your Website SEO Strategy in Lismore is still absolutely about keywords, but there really is one issue that some companies face when they try to optimise for certain Keywords.
A Pay Per Click or AdWords campaign will also help you learn about which keywords operate well in your niche and boost your Website SEO Strategy. I remember I think I spent about a year stressing about one certain keyword that, no matter what I did, I could not get on the very first page of Google. The reason was simple; it was a word that falls under the classification of a ‘Branded’ keyword, and Google even with all your SEO efforts will never rank a non-branded site in front of the branded sites.
For example, if you sell Yamaha Pianos in a retail store in Lismore, it would be fantastic if for anybody that searches for ‘Yamaha’ in Lismore your site will show up but it most likely won’t. Possibly if they look for ‘Yamaha pianos’ you still may not show up. Why? Because Google will typically reserve the ‘Yamaha’ search ranking result for Yamaha the brand themselves and not some store of that brand. Yamaha is a world renowned brand name and for Google to put anything other than Yamaha.com at No1 would be a real step backwards for a search engine. This is what I mean by branded sites.
However, I understood the magic of long tail keywords. Once I found out that I could control all sorts of long tail searches it was easy to shift my focus and enhance my Website SEO Strategy. Once I had re-directed my method the visits to my websites enhanced massively. So take it from me, living life in the long tail is really fulfilling. Bear in mind – Your Website SEO Strategy is about making money, not where you appear in a Google search.
If you are interested in learning more from an SEO Professional, call Internet Marketing Experts Lismore on 1300 595 013 or visit, www.internetmarketingexpertsLismore.com.au